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Mobile

Insights and case studies on mobile app A/B testing and experience optimization for iOS, Android, and responsive websites.

Big Results on Small Screens: New Releases for Mobile


Big Results on Small Screens: New Releases for Mobile

The rate of smartphone users across the globe is growing rapidly. Globally there are over 1.5B smartphone users with a YoY growth rate of 31%. Not only do more people own smartphones, they use them to consume more content and do more business.

Today, consumers want to do the same things on their mobile phones as they do on their desktop, and businesses should be able to test their mobile sites just like their desktop sites.

In the past year alone, we have seen mobile traffic to Optimizely.com double. Hence today we have two big announcements to make Optimizely more mobile-friendly and mobile testing available to everyone.

71 A/B Testing Ideas

71 A/B Testing Ideas

Often times the hardest part of A/B testing is determining what to test in the first place. After having worked with thousands of customers who do A/B testing every day, one of the most common questions we still hear is, “Where do I begin?”

Conveniently, website testing inherently generates more questions than it answers. Your first test can lead to a whole litany of follow-up tests and iterations. For when you’ve exhausted all of those, or if you’re just getting started, here are 71 ideas (some more serious than others…) for testing your website.

What Candy Land Can Teach You About Optimizing Mobile

What Candy Land Can Teach You About Optimizing Mobile

Remember the board game Candy Land? Sweet-toothed contestants traveled down a path of colored squares on their quest to reach the Candy Castle. If you were lucky, you landed on the Gumdrop Pass or Rainbow Trail – shortcuts that helped you bypass your opponents to reach the finish that much faster.  Draw the wrong card, […]

Avoid Sidewalk Catastrophes: Optimize Your Mobile Website

Avoid Sidewalk Catastrophes: Optimize Your Mobile Website

Trips, falls, and head-on collisions. These days, a quick stroll down the street is an accident waiting to happen. It’s easy to point fingers at uneven pavement, crazed skateboarders, or fanny-packed tourists, but the truth of the matter is clear: smartphones are the culprit. Young, old, commuter, tourist, sometimes even bikers (yikes!) – everyone is […]