Download our FREE ebook of 37 A/B testing case studies from the world's leading companies for test ideas and inspiration. Download Now

Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

X

Download our FREE Testing Toolkit for A/B testing ideas, planning worksheets, presentation templates, and more!

Get It Now

Non-Profit

A/B testing and experience optimization isn’t just for businesses, many non-profit organizations are optimizing their websites and apps as well. Find out how non-profits are using Optimizely to raise donations, sign-up volunteers, and drive forward their causes.

How JustGiving is Raising Millions More Online with Simple Experiments

Tags, ,

By
How JustGiving is Raising Millions More Online with Simple Experiments

The product team at JustGiving, has done a lot of work over the years to increase social sharing: we’ve added more social sharing functionality and made it easier to share.

In January this year, we decided to run our first test to see if we could increase post-donation sharing by appealing to different motivations. So we designed a simple A/B test on the copy to see if a different message would increase the proportion of people who shared news about their donation with their social network. Given the volume of donations we process, a small change could have a massive impact.

Read More »

Movember Drives 28,000 More Mo’ Bros with an A/B Test

Tags, ,

By
Movember Drives 28,000 More Mo’ Bros with an A/B Test

Take an imaginary trip with me to the date November 1st. If your office is like many in the U.S., it will probably be buzzing with stories from yesterday’s Halloween festivities. But if your office is like mine, then a new buzz will have taken hold and be growing rapidly. I don’t mean any gossip on best/worst costumes. I mean hair on the upper lip. That’s right ladies and gentlemen, it’s Movember.

Read More »

Code.org’s Secret Weapon: Great Website Testing

Tags,

By
Code.org’s Secret Weapon: Great Website Testing

Code.org is a nonprofit dedicated to bringing computer science education every student and school in the United States. It’s also one of the hottest companies in education right now, with supporters and superfans you may have heard of: President Obama, Chris Bosh, Shakira, Mark Zuckerberg, Ashton Kutcher. A company by the name of Google—just to mention a few.

By testing, they generated 12 million more sign-ups to their Hour of Code campaign. Here’s a video of how they did it.

Read More »

Fifteen Million Sign-ups in 5 Days: Bridging Technology’s Opportunity Gap

Tags,

By
Fifteen Million Sign-ups in 5 Days: Bridging Technology’s Opportunity Gap

With recent IPOs (Twitter), acquisitions (Google’s purchase of Nest for $3.2B in cash), and astounding offers (Facebook’s attempt to buy Snapchat for $3B), our business headlines tell a story of incredible opportunity in the world of technology. Products envisioned in dorm rooms have been adopted by billions of people, changed the way we live our […]

Read More »

How A/B Testing Empowers Relief Efforts in the Aftermath of Typhoon Haiyan

Tags,

By
How A/B Testing Empowers Relief Efforts in the Aftermath of Typhoon Haiyan

A/B testing is one of the fastest and most effective ways to use data to increase donations in online fundraising campaigns. We’ve seen this work before. In 2010, our co-founders and early team ran A/B tests on a campaign for earthquake disaster relief in Haiti. After only a few weeks (and just a few variations) we were able to increase donations by over one million dollars.

The ongoing global disaster relief efforts for those affected by Typhoon Haiyan remind everyone one of us at Optimizely of our shared humanity and has galvanized us to act on our shared responsibility. To do our part, we would like to contribute best we can.

Read More »