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Tips & Tricks for Building Your Experimentation Program

omnichannel customer data

How to use omnichannel data to build holistic customer profiles

How to use omnichannel data to build holistic customer profiles

It may not be rocket science, but contemporary marketing is data science. Everything about marketing today is prototypical big data. It’s about collecting and synthesizing data in near real-time to create customer profiles that offer the ideal content for each customer. Successful businesses collect and synthesize marketing data to create compelling customer experiences (CXs). They leverage customer data platforms (CDPs) and digital experience platforms […]