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One Minute Mondays

Got a minute? Every Monday we share A/B testing and online marketing tips from the pros that you can digest in just one minute!

Brainstorm Your Next A/B Test — In 1 Minute

Brainstorm Your Next A/B Test — In 1 Minute

For this week’s One Minute Monday, Ryan Krebs from our Partnerships team shares advice on coming up with your next test idea.

See this napkin? This is they key to your testing success because it is a canvas for your testing ideas. Ideation is an important part of testing. To get started thinking about test ideas, we recommend you first identify your key business metrics on your website and then start brainstorming tests to affect them.

Targeting Your Test to Specific URLs — In 1 Minute

Targeting Your Test to Specific URLs — In 1 Minute

One of the most important parts of setting up an experiment is deciding where you want it to run, as in which pages specifically are you deciding to target. You can be as narrow as a single URL or as broad as your entire site. It all depends on which of the four URL match types you use. In this One Minute Monday, we’ll cover what these match types mean and why they’re important for you.

How to Prevent Buggy Updates to Your iOS App — In 1 Minute

How to Prevent Buggy Updates to Your iOS App — In 1 Minute

So you’ve built out a new feature, a new flow, a new experience in your mobile app, you’re feeling really good about it. You’ve released to Apple, it’s live in the Store… and people hate it. It’s got a show-stopping bug. This update, for whatever reason, is tanking hard, and it’s taking your App Store rankings with it. But all of this could have been avoided.

Opticon 2015 — in 1 Minute

Opticon 2015 — in 1 Minute

This week, a #OneMinuteMonday on Optimizely’s annual conference: Opticon.

There are more than 225 million people set to attend conferences this year. There’s probably more than 1.5 million conferences that are going to happen in 2015 alone. Yes, there’s a lot of gatherings for professionals to better themselves… But there is none like the one I’m about to talk about: Opticon 2015.