A/B testing can transform your business into a polished science. Remember the scientific method from 8th-grade science? Well, a good A/B test meets all of those criteria and—if you set your tests up correctly—your results will tell you exactly what works for your customers…and what doesn’t. Assuming of course, that you’re testing your customers.
Unfortunately, getting traffic to your site isn’t the same thing as getting the right traffic to your site. The right traffic is qualified to buy what you’re selling and interested in converting. The wrong traffic…isn’t.