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operations data

Why you need to add experience management to your digital strategy

Why you need to add experience management to your digital strategy

Just because you think your customers love your product or service doesn’t make it true. Robust sales and increasing profit margins often disguise an insidious shortcoming in digital strategy and marketing models. Your customer experience may still leave something to be desired. Operational management is essential to every company’s growth. Collecting and monitoring operational data (O-data) like costs, revenue […]