Opticon is Optimizely’s annual user conference bringing together optimization experts from around the world. Find out what we have in store for this year’s conference!

All the Product Announcements from Opticon20

Opticon20, the leading progress delivery and experimentation conference, kicked off virtually today. This year’s keynote, hosted by Claire Vo, Optimizely’s Chief Product Officer, focused on how companies are adapting their digital strategies rapidly in response to COVID. Claire emphasizes the importance of proactively building and testing experiences that help serve your customers. By doubling down […]

Introducing Stats Engine Service and Enhancements to Our Data Platform

Introducing Stats Service and Enhancements to Data Platform

The era of a single black-box data product as your source of truth is over. Teams need complete visibility throughout the customer lifecycle, forcing a move from all-in-one tools to open, integrated stacks with many data sources. The key is ensuring you’ve got clean, actionable data in the right place with proper tools to derive […]

Optimizely Integrates with Amazon Personalize to Combine Powerful Machine Learning with Experimentation

Optimizely for Amazon Personalize

Determining the best customer experience can be challenging. Teams have often relied on surveys, focus groups, and analytics to determine what customers want and then build based on that understanding. Machine learning can be used to help deliver content intelligence and more relevant content but tuning those models can be time-consuming and require a lot […]

Opticon20 Agenda is Now Live

Opticon20 Agenda Live

This year, Opticon20 is going virtual and is free to attend. Join us on September 16th and 17th in North America, and September 29th and 30th in Europe to learn how to use progressive delivery and experimentation to validate ideas, reduce risk, and ship better products and experiences faster.  Leaders from category-defining companies including AMC […]

Accelerating Experimentation through Machine Learning

Today, at Opticon, we announced Stats Accelerator, which enables companies to accelerate experimentation through intelligent traffic optimization. With Stats Accelerator, customers will be able to: Accelerate experimentation and achieve statistical significance up to 300% faster Maximize conversions from time-bound experiments or campaigns Reduce the manual work required to adjust traffic to winning variations When Optimizely […]

Introducing Support for Dynamic Websites

Today, at Opticon, we announced Support for Dynamic Websites — the industry’s first out-of-the-box solution for experimenting with dynamic content and Single Page Applications. Now marketers can easily experiment on dynamic content. This feature was built to: Experiment out-of-the-box on Single Page Applications in the visual editor Develop experiments more flexibly with new options to […]

Introducing Optimizely Program Management

Today, at Opticon, we announced Program Management, which helps companies scale their experimentation programs across their entire organization with new tools for ideation, collaboration, reporting and oversight. With Program Management, customers will be able to: Collaborate more effectively with an integrated hub for capturing ideas, prioritizing projects, and managing experiments across your teams Track overall […]

Introducing Feature Management in Full Stack: Launch new features with confidence

Feature management will soon be available in Optimizely X Full Stack Implement feature flags for safe launches, gradually roll out new features, and experiment and iterate on the fly with variables Simplify product development by unifying experimentation and feature management in Optimizely, so you can minimize risk and prove impact As a product development team, […]