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Opticon

Opticon is Optimizely’s annual user conference bringing together optimization experts from around the world. Find out what we have in store for this year’s conference!

3 Crucial Mind Flips for Creating Everyday, Everywhere, Every Person Experimentation

3 Crucial Mind Flips for Creating Everyday, Everywhere, Every Person Experimentation

To stay relevant at a time of relentless change its necessary for leaders to rely less on planning for what will come next and more on continuously experimenting with what could come next. Here to help you do that is Opticon Virtual Summit Keynote Speaker, Polly LaBarre. In her session Polly will provide you with rich stories […]

6 Can’t-Miss Sessions at Opticon Virtual Summit


6 Can’t-Miss Sessions at Opticon Virtual Summit

Opticon Virtual Summit–the world’s largest online gathering for experimentation and personalization–is less than 10 days away! On December 7, our free, half-day event will feature a stellar lineup of more than 15 visionary speakers presenting on this year’s theme: Be Bold. Experiment Everywhere. From science, to athletics, to politics and across business, history has shown […]

Prepare for Experimentation Excellence in 2017 with Opticon Virtual Summit


Prepare for Experimentation Excellence in 2017 with Opticon Virtual Summit

2017 is coming and so is Optimizely’s 3rd annual virtual event–Opticon Virtual Summit. Since we launched this event three years ago, it has become the world’s largest online gathering for experimentation and personalization. We are thrilled that this year Opticon Virtual Summit will host 15+ speakers across three tracks: Personalization, Experimentation Center of Excellence and […]

3 Technology Trends That Are Transforming The Customer Experience

3 Technology Trends That Are Transforming The Customer Experience

To stay ahead of the competition, it’s important for marketing leaders to have an eye on trends that have the potential to accelerate—or disrupt—your business.

At Opticon 2015, Mary Hamilton, Managing Director of Accenture Technology Labs, shared a vision for the future that we’re excited to be a part of, one enhanced by sensors, supported by data, and automated to deliver a personalized, enriched customer experience.

How will these technology trends impact the strategies you use to engage your audience in the next 1-3 years? In this post, we’ll cover the top 3 trends we see impacting marketing and product innovators, and what it means for the next wave of optimization and personalization.

Marc Andreessen Talks Killer Robots, Unicorns, and The Future of Tech

Marc Andreessen Talks Killer Robots, Unicorns, and The Future of Tech

Few folks on the planet are as recognized for thinking about the future as Marc Andreessen, the co-founder of Andreessen Horowitz (a16z)* and one of the world’s most prolific venture capitalists by number of investments. Marc likes to discuss the future. A lot.

So it was fitting for our Co-founder and CEO, Dan Siroker to invite Marc to discuss the future of technology, privacy, and disruption at Opticon, our annual user conference.

Here are the 5 quotes from Marc’s conversation with Dan that really captivated the attention of the audience and gave them a birdseye view of how Marc sees the world evolving.

What’s In Your Marketing Technology Stack?

What’s In Your Marketing Technology Stack?

VPs from 99designs, Demandbase, and Hipmunk weigh in on how they structure their marketing technology stacks.

We’ll share their best practices for building a high-performing team and seamless marketing stack that enables them to deliver the best experience at every customer touchpoint. We’ll also cover how they measure success, and who they’re still hoping to add to their teams in the future.