Download our FREE Testing Toolkit for A/B testing ideas, planning worksheets, presentation templates, and more! Download Now

Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

X

Download our FREE Testing Toolkit for A/B testing ideas, planning worksheets, presentation templates, and more!

Get It Now

Opticon

Opticon is Optimizely’s annual user conference bringing together optimization experts from around the world. Find out what we have in store for this year’s conference!

Accelerating Experimentation through Machine Learning

Accelerating Experimentation through Machine Learning

Today, at Opticon, we announced Stats Accelerator, which enables companies to accelerate experimentation through intelligent traffic optimization. With Stats Accelerator, customers will be able to: Accelerate experimentation and achieve statistical significance up to 300% faster Maximize conversions from time-bound experiments or campaigns Reduce the manual work required to adjust traffic to winning variations When Optimizely […]

Introducing Support for Dynamic Websites


Introducing Support for Dynamic Websites

Today, at Opticon, we announced Support for Dynamic Websites — the industry’s first out-of-the-box solution for experimenting with dynamic content and Single Page Applications. Now marketers can easily experiment on dynamic content. This feature was built to: Experiment out-of-the-box on Single Page Applications in the visual editor Develop experiments more flexibly with new options to […]

Introducing Optimizely Program Management

Introducing Optimizely Program Management

Today, at Opticon, we announced Program Management, which helps companies scale their experimentation programs across their entire organization with new tools for ideation, collaboration, reporting and oversight. With Program Management, customers will be able to: Collaborate more effectively with an integrated hub for capturing ideas, prioritizing projects, and managing experiments across your teams Track overall […]

Introducing Feature Management in Full Stack: Launch new features with confidence

Introducing Feature Management in Full Stack: Launch new features with confidence

Feature management will soon be available in Optimizely X Full Stack Implement feature flags for safe launches, gradually roll out new features, and experiment and iterate on the fly with variables Simplify product development by unifying experimentation and feature management in Optimizely, so you can minimize risk and prove impact As a product development team, […]

All the Announcements from Opticon 2017

All the Announcements from Opticon 2017

The world’s leading experimentation conference Opticon 2017 kicked off today in Las Vegas, bringing together over 1000+ changemakers from leading companies. The year’s event is all about how to build and scale a culture of experimentation at your company; across every team, channel, product and device. Optimizely’s Executive Chairman & Co-Founder Dan Siroker & CEO […]

3 Steps to Experiments with Business Impact

3 Steps to Experiments with Business Impact

The Hotwire website serves millions of visitors per week, offering a lot of opportunities to experiment. For Hotwire, experimentation is more than just trying different button colors; it empowers their organization to learn about their customers and improve the product experience. During her session at Opticon Virtual Summit, Experimenting for Maximum Business Impact, Josephine Foucher, […]

3 Crucial Mind Flips for Creating Everyday, Everywhere, Every Person Experimentation

3 Crucial Mind Flips for Creating Everyday, Everywhere, Every Person Experimentation

To stay relevant at a time of relentless change its necessary for leaders to rely less on planning for what will come next and more on continuously experimenting with what could come next. Here to help you do that is Opticon Virtual Summit Keynote Speaker, Polly LaBarre. In her session Polly will provide you with rich stories […]

6 Can’t-Miss Sessions at Opticon Virtual Summit


6 Can’t-Miss Sessions at Opticon Virtual Summit

Opticon Virtual Summit–the world’s largest online gathering for experimentation and personalization–is less than 10 days away! On December 7, our free, half-day event will feature a stellar lineup of more than 15 visionary speakers presenting on this year’s theme: Be Bold. Experiment Everywhere. From science, to athletics, to politics and across business, history has shown […]