Opticon Virtual Summit–the world’s largest online gathering for experimentation and personalization–is less than 10 days away! On December 7, our free, half-day event will feature a stellar lineup of more than 15 visionary speakers presenting on this year’s theme: Be Bold. Experiment Everywhere. From science, to athletics, to politics and across business, history has shown […]
2017 is coming and so is Optimizely’s 3rd annual virtual event–Opticon Virtual Summit. Since we launched this event three years ago, it has become the world’s largest online gathering for experimentation and personalization. We are thrilled that this year that the Virtual Summit will host 15+ speakers across three tracks: Personalization, Experimentation Center of Excellence […]
To stay ahead of the competition, it’s important for marketing leaders to have an eye on trends that have the potential to accelerate—or disrupt—your business.
At Opticon 2015, Mary Hamilton, Managing Director of Accenture Technology Labs, shared a vision for the future that we’re excited to be a part of, one enhanced by sensors, supported by data, and automated to deliver a personalized, enriched customer experience.
How will these technology trends impact the strategies you use to engage your audience in the next 1-3 years? In this post, we’ll cover the top 3 trends we see impacting marketing and product innovators, and what it means for the next wave of optimization and personalization.
Few folks on the planet are as recognized for thinking about the future as Marc Andreessen, the co-founder of Andreessen Horowitz (a16z)* and one of the world’s most prolific venture capitalists by number of investments. Marc likes to discuss the future. A lot.
So it was fitting for our Co-founder and CEO, Dan Siroker to invite Marc to discuss the future of technology, privacy, and disruption at Opticon, our annual user conference.
Here are the 5 quotes from Marc’s conversation with Dan that really captivated the attention of the audience and gave them a birdseye view of how Marc sees the world evolving.
VPs from 99designs, Demandbase, and Hipmunk weigh in on how they structure their marketing technology stacks.
We’ll share their best practices for building a high-performing team and seamless marketing stack that enables them to deliver the best experience at every customer touchpoint. We’ll also cover how they measure success, and who they’re still hoping to add to their teams in the future.
Our CEO, Claire Vo, recently had the pleasure of speaking at this year’s Opticon, a premier optimization and A/B testing conference held by Optimizely with 1000+ attendees. Claire joined the “Powerful Integrations with Optimizely” session with speakers from FunnelEnvy, Lytics, and, of course, Optimizely. We’d like to thank Optimizely for hosting a wonderful event and inviting […]
After two action-packed days of knowledge-dropping, networking, and nitro margaritas, Opticon 2015 has come and gone. In this post, we let the attendees tell the story of Opticon 2015, as it unfolded through their eyes, complete with pictures, Tweets, Instagram posts, and more.
The Optie Awards shine a spotlight on the best of the best, the leaders, and the innovators, in the world of experience optimization.
Over 100 Optie Award submissions were narrowed down to just 30 impressive finalists. We are excited to announce the winners of our 2015 Optie Awards, and share their impressive achievements. Take notes, everyone!
Today we’re announcing Optimizely Personalization, the newest product built on the Optimizely Experience Optimization Platform, designed specifically to help businesses personalize their customer experiences across web and mobile.
Heidi Bullock is the VP of Demand Generation at Marketo. In this interview, Heidi shares her thoughts on the future of measuring marketing, advice from her dad, and what she hopes people will learn from her panel at Opticon 2015.