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Opticon

Opticon is Optimizely’s annual user conference bringing together optimization experts from around the world. Find out what we have in store for this year’s conference!

How to Make the Most of Opticon 2015


How to Make the Most of Opticon 2015

Opticon is comin’ in hot! …with only 19 days before the world’s leading experts in experience optimization and personalization descend on San Francisco for two days of learning, networking, knowledge-dropping…and of course, an insane amount of fun.

While it may not be time to pack your suitcase just yet, it’s never too early to start preparing for a meaningful conference experience. We’ve compiled a list of tips to help you make the most out of your time at the conference, with recommendations for prepping beforehand, maximizing your time during, and following up on your experience after the conference.

The 2015 Optie Award Finalists (aka the Oscars for Optimization)


The 2015 Optie Award Finalists (aka the Oscars for Optimization)

Drumroll, please. The ballots are in, and we are excited and honored to announce the finalist for our 2015 Optie Awards!

The Optie Awards recognize and celebrate the spectacular work of Optimizely customers and the achievements they’ve made through experience optimization. I was lucky enough to read through all of our Optie submissions, and am humbled and impressed by the amazing accomplishments of our customers.

6 Reasons Optimizely Partners Can’t Miss Opticon 2015


6 Reasons Optimizely Partners Can’t Miss Opticon 2015

The excitement leading up to Opticon is palpable. With 70+ expert speakers announced and more to come, we couldn’t be more pumped about what Opticon 2015 will offer the optimization industry. As an Optimizely partner, you can expect a wealth of networking, collaboration and celebration of customer successes at Opticon.

In the spirit of partnership, we want to share 6 reasons why Opticon is a can’t miss event for our partners.

An Interview with an Optimizer at Princess Cruises

An Interview with an Optimizer at Princess Cruises

Princess Cruises takes optimization seriously. The cruise line, part of the Carnival Corporation, has a team dedicated to A/B testing and optimization of the shopping and booking experience on princess.com. In this interview we talk with E-Commerce Project Manager, Abel Ramos about how test ideas can come from anywhere (even cruise guests), why patience is vital for optimization, what he’s excited to share as a speaker at Opticon 2015 and more.

Opticon 2015 — in 1 Minute

Opticon 2015 — in 1 Minute

This week, a #OneMinuteMonday on Optimizely’s annual conference: Opticon.

There are more than 225 million people set to attend conferences this year. There’s probably more than 1.5 million conferences that are going to happen in 2015 alone. Yes, there’s a lot of gatherings for professionals to better themselves… But there is none like the one I’m about to talk about: Opticon 2015.