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3 Ways to Experiment to Drive Conference Awareness and Registration

3 Ways to Experiment to Drive Conference Awareness and Registration

Every year, Optimizely hosts our annual conference, Opticon, with the goal of bringing people looking to learn more or uplevel their experimentation, optimization, and personalization skills under one roof for three days of content, keynotes, networking, and more.  As the promotional strategist for the conference, each year I ask myself how we can make it […]

Opticon19 Day Two

Optimizely is all about our customers and day two kicked off with Jennifer Ruth, our VP of Customer Success  reaffirming how committed everyone at Optimizely is to making our customers successful. Case in point? Performance Edge was a direct answer to customer requests. Jeriad Zoghby, Managing Director & Global Head, Personalization & Media Optimization, shared […]

All the Opticon19 Keynote Product Announcements

All the Opticon19 Keynote Product Announcements

Opticon19, the premier digital experience optimization conference, kicked off this morning in San Francisco. This year’s keynote, hosted by Jay Larson, Optimizely’s CEO, focused on how today’s digital leaders outperform the competition and rapidly adapt to changing customer expectations by replacing digital guesswork with iterative experimentation. The Optimizely product team, led by SVP of Product […]

Introducing Performance Edge: Making Web Experiments Run Blazingly Fast

Introducing Performance Edge: Making Web Experiments Run Blazingly Fast

Today, we’re excited to announce Performance Edge, a giant leap forward in experiment performance, available today in Early Access. Performance Edge makes experiments run faster by moving experiment processing from the browser to the edge (CDN). In our testing, we’ve seen web experiments using Performance Edge load in less than 50 milliseconds (faster than the […]

The Opticon19 Agenda Is Here!

How do global enterprises like Salesforce, IBM, and Cox Automotive, and digital disruptors like Mailchimp, Classpass, and Atlassian deliver amazing digital experiences to their customers while outperforming the competition? With experimentation. And at Opticon19, you’ll hear from experts from each of these companies on exactly how they do it. By attending Opticon, you’ll see firsthand […]

Ashton Kutcher to Keynote Opticon19

Opticon19 is the largest gathering of Digital Experience Optimization and a must-attend conference for anyone looking to uplevel their experimentation, personalization, and optimization skill set. The conference is two full days of sessions, inspiring speakers and networking. We are excited to share that Ashton Kutcher, co-founder of Sound Ventures and co-founder of Thorn: Digital Defenders […]