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Opticon20

All the Product Announcements from Opticon20

All the Product Announcements from Opticon20

Opticon20, the leading progress delivery and experimentation conference, kicked off virtually today. This year’s keynote, hosted by Claire Vo, Optimizely’s Chief Product Officer, focused on how companies are adapting their digital strategies rapidly in response to COVID. Claire emphasizes the importance of proactively building and testing experiences that help serve your customers. By doubling down […]

Introducing Stats Engine Service and Enhancements to Our Data Platform

Introducing Stats Engine Service and Enhancements to Our Data Platform

The era of a single black-box data product as your source of truth is over. Teams need complete visibility throughout the customer lifecycle, forcing a move from all-in-one tools to open, integrated stacks with many data sources. The key is ensuring you’ve got clean, actionable data in the right place with proper tools to derive […]

New in Full Stack: Simpler, Unified Progressive Delivery and Experimentation

New in Full Stack: Simpler, Unified Progressive Delivery and Experimentation

  The highlights: The new Decide API replaces 9 APIs with one, single API controlling all feature flag and experiment decisions. A new interface for Full Stack unifies the workflows for feature flagging and experimentation, enabling teams to easily transition features from flags to experiments and back, at any point in the feature delivery lifecycle. […]

Optimizely Integrates with Amazon Personalize to Combine Powerful Machine Learning with Experimentation

Optimizely Integrates with Amazon Personalize to Combine Powerful Machine Learning with Experimentation

Determining the best customer experience can be challenging. Teams have often relied on surveys, focus groups, and analytics to determine what customers want and then build based on that understanding. Machine learning can be used to help deliver more relevant content but tuning those models can be time-consuming and require a lot of manual analysis […]

Opticon20 Agenda is Now Live

Opticon20 Agenda is Now Live

This year, Opticon20 is going virtual and is free to attend. Join us on September 16th and 17th in North America, and September 29th and 30th in Europe to learn how to use progressive delivery and experimentation to validate ideas, reduce risk, and ship better products and experiences faster.  Leaders from category-defining companies including AMC […]