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Optimization Culture

A successful optimization is much more than the software. Building a culture that embraces data-driven decision making and making hypotheses is vital for optimization to thrive.

This is the State of Conversion Optimization in 2016

This is the State of Conversion Optimization in 2016

While there are encouraging signs of growth and maturity, the 2016 State of Conversion Optimization report from ConversionXL shows there are still areas of opportunity to establish conversion rate optimization as a mainstream marketing practice.

In this year’s survey, we asked 722 respondents 48 questions about who they are, where they work, and how they optimize. We got the inside scoop on what optimizers make in salary, what their biggest challenges are, and what their testing programs are like.

Are You a Data-Driven Leader?


Are You a Data-Driven Leader?

Many companies, even in this increasingly data-driven marketplace, still unfortunately succumb from time to time to what we call the “HiPPO Syndrome” (Highest Paid Person’s Opinion), allowing decisions to be made according to highest ranking stakeholder’s experience rather than the data.

Bold Testing Strategies from Visa, Wiley, TripAdvisor, and Move, Inc.


Bold Testing Strategies from Visa, Wiley, TripAdvisor, and Move, Inc.

If you like bold strategies and aren’t afraid to try something new, you’re in the right place.

We recently asked experts from top companies around the globe to share one unexpected tactic that has propelled their testing program to success. In the first of a two-part series, here are four fearless pieces of advice from testers at Visa, Wiley, TripAdvisor, and Move, Inc.

Kickstart Your 2016 CRO Efforts with Key Findings from the CRO Report

Kickstart Your 2016 CRO Efforts with Key Findings from the CRO Report

The 2015 CRO Report by eConsultancy is essential reading for anyone connected to the growing field of A/B testing and CRO. Now in its 7th year, this acclaimed industry report created in association with RedEye has had over 6,000 UK businesses participate.

In this post, we’ll reveal the key findings, dig into what optimization practitioners cited as their biggest challenges and opportunities in 2015 and suggest tips for overcoming them.

Open-Sourcing Parental Leave

Open-Sourcing Parental Leave

Parental leave as an employee benefit is a topic of frequent discussion these days, and is a conversation spurred on by policy announcements this summer from technology leaders Netflix, Microsoft, and Adobe. Lack of access to paid maternity and paternity leave is a serious problem affecting parents in the United States across industries, geographies, and socioeconomic classes.

We believe that adequate, equitable parental leave is a movement we all have a responsibility to take part in. To that end, we want to share exactly how, in 2014, we laid the groundwork for increasing leave for new parents at Optimizely from 6 to 17 weeks.

4 Questions Every Optimization Team Needs to Answer

4 Questions Every Optimization Team Needs to Answer

How do you create a world-leading optimization team? One that you can trust to consistently deliver ROI year after year? Dedicated internal CRO teams are becoming increasingly common within businesses. As more and more companies adopt the testing culture, they start to ask the same questions:

– Where should we start testing?
– What happens when tests start losing?
– Is there an “optimization ceiling”? When is it reached?
– How do you prove a testing program’s value over time?

How Online Surveys Helped Teespring Increase Conversion by 12.7%

How Online Surveys Helped Teespring Increase Conversion by 12.7%

Online survey tools are essential for collecting qualitative feedback from your visitors and users, coloring in the full picture of what you know about their behavior from website analytics. To determine whether you’re addressing their pain points, test changes to your checkout funnel informed by online survey feedback. Learn how Teespring diligently captured customer feedback to uncover a double-digit conversion increase from a straightforward change.

Three Steps to Get Your Team On Board with Optimization

Three Steps to Get Your Team On Board with Optimization

If you are already on board with testing and optimization but struggling to get other people at your company involved, this post is for you. Testing should be a team sport, not an individual effort.

So how do you garner the proper buy-in across all departments? This is so crucial ensuring success from your optimization work.

Based on what we’ve learned from making this a reality at our own agency and for many of our clients, here’s a 3-step game plan we’ve seen work wonders.

How The Next Web Scaled Their A/B Testing Output 100x

How The Next Web Scaled Their A/B Testing Output 100x

About two years ago we started intensifying our A/B testing program here at The Next Web, one of the world’s largest online publications for news about Internet technology, business, and culture. We’ve found A/B testing to be a very powerful way to increase reader engagement — our primary website goal.

In this blog post I’d like to dive into some aspects of the testing program at The Next Web to provide you with some ideas to incorporate into your own testing program.