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Tips & Tricks for Building Your Experimentation Program


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Optimization Culture

A successful optimization is much more than the software. Building a culture that embraces data-driven decision making and making hypotheses is vital for optimization to thrive.

From Mechanical to Software Engineer: How I/Own It Gave Me a New Purpose as an Engineer

For the fifth year, we are partnering with Galvanize to host I/Own It, a boot camp scholarship and internship program for individuals underrepresented in the tech community. If you’re looking for a new opportunity in 2021, please consider applying! The deadline for 2021 program applications is October 18, 2020. Read on to learn more about […]

Stefan Thomke: Seven attributes that drive a culture of experimentation

In our first glimpse at Professor Stefan Thomke’s new book “Experimentation Works“, we focused on his insights into what makes a good business experiment. We are now going to summarize the next section that caught our eye, wherein Professor Thomke outlines key factors that drive a culture of experimentation. And as an additional bonus we […]

Handling the Scale of Black Friday and Cyber Monday at Optimizely

The National Retail Federation reported more than 189.6 million Americans shopped from Thanksgiving through Cyber Monday 2019. The survey found that 124 million people made purchases in stores while 142.2 million shopped online; demonstrating today’s seamless shopping world, 75.7 million participated in both. Given Optimizely’s partnership with retail online businesses, the Thanksgiving holiday is one […]

6 Tactics to Make your Digital Experimentation Program More Visible

At any company, there is a lot going on at any one time. People are very focused on their own efforts and what’s immediately in front of them. Experimentation, like any large company program, requires ongoing efforts to make the work and the impact visible. Increased visibility for an experimentation program can often come down […]

Ask an Experimentation Expert: Why You Need an Executive Sponsor for Experimentation Program Success

As the Lead Strategy Consultant at Optimizely, I’m lucky to work with customers of differing levels of Experimentation program maturity, from customers who are just starting their program and getting their team in place to customers that never make a decision without experimenting first. My work focuses on building Experimentation methodologies with a company’s teams […]

Counting Down to Opticon18 With Our Win a Trip Winner!

Counting Down to Opticon18 With Our Win a Trip Winner!

The countdown to Opticon18 is well underway and we’re only 33 days away from the digital experience optimization conference of the year. This year, we wanted to bring one lucky winner to Las Vegas to experience Opticon as a VIP and we’re thrilled to announce our winner today! Out of thousands of folks who entered […]

Learning From the Best at Opticon18: Stefan Thomke, James McCormick, Michael Phelps + More

Learning From the Best at Opticon18: Stefan Thomke, James McCormick, Michael Phelps + More

Join us in Las Vegas from September 11-13 for Opticon18, three days packed with educational sessions, actionable takeaways, and inspiring keynote and main stage speakers. Opticon18 is the number one conference focused on pushing the boundaries of digital experience optimization. We’re kicking off Opticon18 with the “Optimizely Welcome Keynote: Architects of the Digital Future” where […]

Opticon18 Agenda Launch: Pick Your Own Path to Digital Experience Optimization Success

Opticon18 Agenda Launch: Pick Your Own Path to Digital Experience Optimization Success

We’re excited to announce the launch of our one-of-a-kind curated agenda for Opticon18, the Digital Experience Optimization conference of the year this September 11-13. Join us in Las Vegas at the swanky Cosmopolitan Hotel for three days of workshops, sessions, trainings, main stage speakers including Michael Phelps, Stefan Thomke, and James McCormick, and the opportunity […]

Get More Training at Opticon18 Education Day

Get More Training at Opticon18 Education Day

Opticon18 is the best place to learn about the state of digital experience optimization, network with some of the industry’s best minds, and have a great time doing it. But did you know there’s also an entire day dedicated to helping you uplevel your optimization skills? Whether you’re looking to learn how to leverage Optimizely’s […]