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Optimization Culture

A successful optimization is much more than the software. Building a culture that embraces data-driven decision making and making hypotheses is vital for optimization to thrive.

Counting Down to Opticon18 With Our Win a Trip Winner!

Counting Down to Opticon18 With Our Win a Trip Winner!

The countdown to Opticon18 is well underway and we’re only 33 days away from the digital experience optimization conference of the year. This year, we wanted to bring one lucky winner to Las Vegas to experience Opticon as a VIP and we’re thrilled to announce our winner today! Out of thousands of folks who entered […]

Learning From the Best at Opticon18: Stefan Thomke, James McCormick, Michael Phelps + More

Learning From the Best at Opticon18: Stefan Thomke, James McCormick, Michael Phelps + More

Join us in Las Vegas from September 11-13 for Opticon18, three days packed with educational sessions, actionable takeaways, and inspiring keynote and main stage speakers. Opticon18 is the number one conference focused on pushing the boundaries of digital experience optimization. We’re kicking off Opticon18 with the “Optimizely Welcome Keynote: Architects of the Digital Future” where […]

Opticon18 Agenda Launch: Pick Your Own Path to Digital Experience Optimization Success

Opticon18 Agenda Launch: Pick Your Own Path to Digital Experience Optimization Success

We’re excited to announce the launch of our one-of-a-kind curated agenda for Opticon18, the Digital Experience Optimization conference of the year this September 11-13. Join us in Las Vegas at the swanky Cosmopolitan Hotel for three days of workshops, sessions, trainings, main stage speakers including Michael Phelps, Stefan Thomke, and James McCormick, and the opportunity […]

How an Experimentation Mindset Drives Innovation at IDEO

How an Experimentation Mindset Drives Innovation at IDEO

Today, customers have higher expectations than they ever have before. A recent IBM Institute survey reported that 76% of consumers expect organizations to understand their individual needs, meaning it is increasingly important for companies to be pushing the envelope of how they’re connecting with their customers on an individual basis. Competition is also fiercer than […]

This is the State of Conversion Optimization in 2016

This is the State of Conversion Optimization in 2016

While there are encouraging signs of growth and maturity, the 2016 State of Conversion Optimization report from ConversionXL shows there are still areas of opportunity to establish conversion rate optimization as a mainstream marketing practice.

In this year’s survey, we asked 722 respondents 48 questions about who they are, where they work, and how they optimize. We got the inside scoop on what optimizers make in salary, what their biggest challenges are, and what their testing programs are like.

Are You a Data-Driven Leader?


Are You a Data-Driven Leader?

Many companies, even in this increasingly data-driven marketplace, still unfortunately succumb from time to time to what we call the “HiPPO Syndrome” (Highest Paid Person’s Opinion), allowing decisions to be made according to highest ranking stakeholder’s experience rather than the data.