
While there are encouraging signs of growth and maturity, the 2016 State of Conversion Optimization report from ConversionXL shows there are still areas of opportunity to establish conversion rate optimization as a mainstream marketing practice.
In this year’s survey, we asked 722 respondents 48 questions about who they are, where they work, and how they optimize. We got the inside scoop on what optimizers make in salary, what their biggest challenges are, and what their testing programs are like.