Optimization Culture

A successful optimization is much more than the software. Building a culture that embraces data-driven decision making and making hypotheses is vital for optimization to thrive.

Three Steps to Get Your Team On Board with Optimization


If you are already on board with testing and optimization but struggling to get other people at your company involved, this post is for you. Testing should be a team sport, not an individual effort.

So how do you garner the proper buy-in across all departments? This is so crucial ensuring success from your optimization work.

Based on what we’ve learned from making this a reality at our own agency and for many of our clients, here’s a 3-step game plan we’ve seen work wonders.

How to Turn a Few A/B Tests Into a Revenue-Generating Optimization Program

Even though companies believe in data-driven approaches, many underutilize A/B testing by only running a few per year. While the occasional A/B test is a start, it’s not enough to repeatedly increase revenue and gain compounded conversion lifts. To optimize continuously, organizations must prioritize and invest in a true testing program. According to WhichTestWon, most […]

How The Next Web Scaled Their A/B Testing Output 100x


About two years ago we started intensifying our A/B testing program here at The Next Web, one of the world’s largest online publications for news about Internet technology, business, and culture. We’ve found A/B testing to be a very powerful way to increase reader engagement — our primary website goal.

In this blog post I’d like to dive into some aspects of the testing program at The Next Web to provide you with some ideas to incorporate into your own testing program.

5 Hurdles Holding Back Optimization Programs & How to Solve Them

Almost 90% of companies see optimization as crucial to their digital strategy, with 72% of those companies finding success. But most companies are still not satisfied with their testing and believe they could be doing better: Improve your optimization and increase revenue by solving these five major program challenges: Irregular and Unprioritized Test Execution According […]

How Testing Everything Transformed Blu Dot’s Retail Business


Blu Dot tests everything. Really. I know what you’re thinking. Is testing everything possible? Is it even practical? The answer is yes on both counts. This is the very true story of a company that, within two years, evolved from never having conducted a split test to an organization that is continuously developing, prioritizing and validating hypotheses—big and small, broad and targeted.

5 Tips on Selling the Gift of Conversion Optimisation to Your Boss

Give the gift of optimization

Picture this: you are a superhero and you have a gift for your boss that will improve the entire company — it’s conversion optimisation. Conversion optimisation is one of the most impactful strategies marketers can employ to drive substantial growth of a business. Despite this, convincing senior management of a new strategic and ongoing process is often more challenging than it should be.

In this post, we provide tactical takeaways to help you sell CRO to your boss.

10 Tips for Hosting a Successful A/B Testing Hackathon

techcrunch disrupt hackathon

There is no better way to find new testing ideas, generate excitement about testing, and push the boundaries of optimization than to host a testing hackathon.

The gist of a hackathon is simple: put a lot of people in a big room together for two days with very few rules and see what they’re able to produce. The results are usually incredible.

In our two testing hackathons, we’ve not only spread a passion for testing throughout Webs, we’ve also learned a lot about how to put on a successful one. I want to share those learnings with others out there looking to jumpstart their optimization!

Cheers to 1 Year: A Toast to the Amazing People in Our Community

Charlotte Weiskittel Optiverse

We live in an increasingly digital and fast-paced world. Much of our daily interaction now exists online. When we’re unsure, we resort to Google or Quora. When we need help, we file a support ticket and expect our question to be answered instantaneously. What’s the challenge with this reality? It’s easy to forget that real humans are answering our support tickets, or responding to our community discussions.

So, this week, as we celebrate the 1 year anniversary of Optimizely’s community, Optiverse, I want to showcase the talented and fearless people who participate in our community every day. As you think about developing your optimization skills, we hope you’ll use the community of people in Optiverse as a resource.

To Make Optimization Stick, Focus on a Quantifiable Goal

As we discussed in the first installment of the Move story, Investing in Optimization – The First Steps Towards Building a Team, a key component of the success of the optimization program was their ability to communicate. For the core team, this enabled them to seamlessly do cross-functional work, remove blockers, and execute their experiments at a rapid pace.

In this post, we’ll talk about why communication was an essential for another part of the company’s testing culture: setting and communicating a primary goal to raise awareness and understanding of optimization internally.