Your optimization strategy is an exercise in rigorous prioritization. When your most valuable resource is time, it is essential that your experiments run on high-priority pages and generate a measurable effect. Learn how to estimate test impact, leverage your website analytics, and develop a robust testing strategy with data that will let you you make the most of your limited time.
Earlier this year, we released a major addition to Optimizely’s preview tool: the ability to impersonate visitors.
In this post, I will describe our design process and the decisions we made along the way when building this feature to shed some light on how product features are ideated, developed, and released at Optimizely.
At Optimizely, our vision is to enable the world to turn data into action. We know that this process is much easier said than done, and have a few thoughts on how to make growing your business more efficient and improve your data-driven decision making processes.
We’ve scoured the Internet, scrolled down way too many Twitter feeds, and browsed a plethora of message boards to distill the best of the best people & places to follow for quality information about conversion rate optimization, A/B testing, and data-driven decision making.
There is no one ‘best’ way to structure an optimization team. It’s a dynamic, evolving practice and what works for you might not work for someone else. There are many considerations and stakeholders that will inform how you scale testing at your company.
Uncover the structure that could work well for your team by taking our quiz!
The prevalence of data, and its promise to provide measurable, actionable results for businesses have created an unprecedented demand for us (marketers) to adopt data-driven mindsets. Thanks to improved software and analytics, we are able to capture hundreds, even thousands, of metrics on our marketing activities on a day-to-day basis.
What’s the difference between running isolated tests and an end-to-end, continuously testing organization? A culture that puts optimization first. Try one (or a few) of these low-friction, high-impact ideas to scale up your efforts and avoid setbacks along the way.
Leveraging data to improve the efficiency of your marketing is an essential goal. Much like regular consumption of fruits and vegetables, day-to-day data awareness will boost the health of your business. Take our quiz to find out where you fall on the data-driven scale.
Choosing the right platform for testing is just one step towards building a successful culture of experimentation at your company. We’re taking on issues like lack of buy-in, objections to testing, and fostering a data-driven team in our latest publication. Grab your copy and tell us what you think!