You have options when it comes to the path you take to testing. You can build your own testing tool in-house, buy a testing platform, or hire a consultant or agency to do the testing for you. There’s no “wrong” choice; each has its pros and cons. There are a couple things to consider when […]
We’re glad to welcome Cooper Maruyama, conversion rate optimization expert and founder of Landers Optimized, to the Optimizely blog for today’s guest post. The biggest difference between conversion optimization and all other sub-sectors of online marketing is the technology required to do it well. Website optimization requires qualitative analysis, via tools such as SurveyMonkey and […]
One of the great pleasures of working at Optimizely is getting to see so many people having so much fun in their work (not just on our team, but with our customers too). Work and fun are not often caught hanging out together, so to speak. But the world of A/B testing on Optimizely lends […]
I was the first person hired to do customer support at Optimizely. This was two years ago when the company consisted of two co-founders and two engineers. It’s a good sign that even at the very beginning customer support was a top priority. I came from a technical background and didn’t have too much experience working with customers directly. This gave me an opportunity to approach my position from a new perspective.
Name: John Barth Company: IXL Learning Role: Senior Marketing Analyst What’s the average age of students who use IXL Learning? Our most popular grade is 2nd grade, so, most of our students are around 8 years old. John says, “Every problem I had with Google Website Optimizer (GWO) had been thought through and solved by Optimizely. […]
“I have been testing the aphorism, “A watched pot never boils.” I have boiled the same amount of water in this kettle sixty-two times. In some cases I have ignored the kettle; in others, I have watched it intently. In every instance, the water reaches its boiling point in precisely 51.7 seconds. It appears I […]