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Optimization Culture

A successful optimization is much more than the software. Building a culture that embraces data-driven decision making and making hypotheses is vital for optimization to thrive.

How A Data-Driven Site Redesign Lifted Clicks 606% and Purchases 11%

How A Data-Driven Site Redesign Lifted Clicks 606% and Purchases 11%

Website redesigns can be complex because there are many moving parts, opinions, and interests at play. For custom design and apparel marketplace, Spreadshirt, their recent complete site makeover was an exercise in data-driven redesign.

With a project as big as a total site redesign, testing can be daunting. Where does one start? The best place to start any A/B test is off the page entirely—start with your business goals. Read more to learn how Spreadshirt executed a redesign that increased purchases by 11% and clicks by 606%.

Why We Switched to Optimizely

Why We Switched to Optimizely

We’re glad to welcome Cooper Maruyama, conversion rate optimization expert and founder of Landers Optimized, to the Optimizely blog for today’s guest post. The biggest difference between conversion optimization and all other sub-sectors of online marketing is the technology required to do it well. Website optimization requires qualitative analysis, via tools such as SurveyMonkey and […]

An A/B Testing Mad Lib

An A/B Testing Mad Lib

One of the great pleasures of working at Optimizely is getting to see so many people having so much fun in their work (not just on our team, but with our customers too). Work and fun are not often caught hanging out together, so to speak.  But the world of A/B testing on Optimizely lends […]

Why A Great Customer Support Team Generates Successful Customers

Why A Great Customer Support Team Generates Successful Customers

I was the first person hired to do customer support at Optimizely. This was two years ago when the company consisted of two co-founders and two engineers. It’s a good sign that even at the very beginning customer support was a top priority. I came from a technical background and didn’t have too much experience working with customers directly. This gave me an opportunity to approach my position from a new perspective.

Data is King

“I have been testing the aphorism, “A watched pot never boils.” I have boiled the same amount of water in this kettle sixty-two times. In some cases I have ignored the kettle; in others, I have watched it intently. In every instance, the water reaches its boiling point in precisely 51.7 seconds. It appears I […]