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Tips & Tricks for Building Your Experimentation Program

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Optimizely Announcements

Official news, features and announcements for all Optimizely products including Full Stack, Web, and more!

Develop Faster in Android Studio with the Optimizely IntelliJ Plugin

Develop Faster in Android Studio with the Optimizely IntelliJ Plugin

Optimizely Engineer, Tom Zurkan is all about efficiency. He built an IDE plugin, making it easier for developers to use Optimizely in all IntelliJ based products such as AndroidStudio, IntelliJ, GoLand, and PyCharm.  Recently, Tom showcased his work in a mobile development session, where he explained how Optimizely’s iOS and Android SDKs work. He also […]

Optimizely App Now Available in Salesforce AppExchange

Optimizely App Now Available in Salesforce AppExchange

Optimizely Data and Attribution for Salesforce was previewed at Dreamforce 19, and is now generally available. This release extends the reach of experimentation as both a process and business strategy best practice to joint Salesforce and Optimizely customers. The app easily connects data between the two companies and removes friction for users through additional reporting […]

The Future of Software Development: Progressive Delivery & Experimentation

The Future of Software Development: Progressive Delivery & Experimentation

Hi, I’m Lawrence Bruhmuller, Optimizely’s new CTO. This is the first of many blog posts on best in class engineering practices. To kick things off, I wanted to share why I joined Optimizely, and how I see software development evolving. I’ve been leading and scaling engineering teams for over a decade for high growth startups […]

Test & Learn 2020: A Virtual Event for Engineering and Product Teams

Test & Learn 2020: A Virtual Event for Engineering and Product Teams

Last year we held our first-ever virtual event, Test & Learn for product development teams Over a thousand engineers, PMs, data scientists, growth experts tuned in for a series of talks on how to build and test products at scale.   We’re bringing back Test & Learn for 2020. It will be broadcast live on May […]

Optimizely Teams Up with Atlassian to Launch New Confluence Experimentation Template

Optimizely Teams Up with Atlassian to Launch New Confluence Experimentation Template

As part of the Atlassian Summit, we are excited to announce Optimizely’s Experiment Plan & Report template which lives in the newly launched template gallery from the Confluence team at Atlassian!  This template allows teams who are already leveraging Confluence to have an easy to use, consistent process for tracking experiment ideas and results, including: […]

Optimizely’s Vision for Product Development Teams

Optimizely’s Vision for Product Development Teams

Earlier this week, Optimizely’s Chief Product Officer Claire Vo and Jon Noronha, our VP of Product Management, presented via a live webinar on Optimizely’s vision for product development teams and previewed our upcoming roadmap.  They explained how product development teams need to be able to balance velocity with proving value. Here are some of the […]

Introducing the Experimentation Program Toolkit & Templates

Introducing the Experimentation Program Toolkit & Templates

As Optimizely’s Experimentation Program Manager since 2018, my job is to make sure we are “drinking our own champagne” and truly running a best-in-class experimentation program, lovingly referred to as “Optimizely on Optimizely.”. To do this consistently requires multiple tactics deployed over the course of days, weeks, months and years. In previous posts on the […]

Introducing Optimizely Agent: Scale Feature Delivery and Testing Across Service-Oriented Architectures

Introducing Optimizely Agent: Scale Feature Delivery and Testing Across Service-Oriented Architectures

A future-proof way to deploy Full Stack and Rollouts as microservices in your stack  Faster implementation of feature flagging and A/B testing across all of your teams Easier maintenance and monitoring with a single installation point Ensure governance and security with a consistent implementation across teams There is a big gap between building the “Hello […]

Change history helps you keep track of your feature flags and experiments

With great power comes great responsibility Feature flagging (also known as ‘toggles’) and experimentation are potent tools for product development teams and marketers to drive better outcomes, whether rolling out and testing new features, optimizing customer experiences, or improving marketing funnel performance. It is true, though, that for all the value these techniques provide, they […]