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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Optimizely Integrations

One of the key features that makes Optimizely so powerful are all the integrations we have with best-of-breed solutions in the marketing technology world. Learn about some of our key integration partners and how Optimizely can fit seamlessly into your marketing technology stack.

Segment Customers, Now You Can Send Analytics Data to Optimizely!

Thanks to a handy new integration, Segment customers can send custom event and revenue data to Optimizely. Segment allows it’s customers to set up tracking for events once and then use that data across multiple analytics platforms. Additionally, Segment customers can send data from Optimizely to other integration partners, such as email platforms Customer.io and Vero.

Optimizely is Heating Up with ClickTale and Crazy Egg

Heat maps are an incredible asset to website optimization. Whether it’s actual mouse movements, concentration of clicks, or scrolling patterns, heat maps convey a story numbers cannot express. Pairing information from a heat map of your web page with the ability to optimize that page with A/B testing is a match made in conversion heaven. […]

Analytics Integration: Better Testing in One Click

We are midway through a webinar series (recordings down below) about harnessing the power of integrating your analytics platform with Optimizely. Syncing with MixPanel, KISSmetrics, Google Analytics or Omniture SiteCatalyst is incredibly easy. It’s also a very effective way to leverage the insights from your analytics with the dynamic features of testing with Optimizely. If […]