Optimizely Blog

Grow your Optimization and A/B testing skills

X

Download our FREE Testing Toolkit for A/B testing ideas, planning worksheets, presentation templates, and more!

Get It Now

Optimizely News

Keep up with the latest press mentions, news, and developments from Optimizely.

Easily A/B Test Images with Optimizely & Shutterstock

Easily A/B Test Images with Optimizely & Shutterstock

Both personally and professionally, I am excited to announce a technology integration with Shutterstock. This integration enables our joint customers to easily search, preview and license Shutterstock imagery to use in their Optimizely experiments, without ever having to leave our Experience Optimization Platform. Companies can discover which high quality Shutterstock images deliver the best experiences on web and mobile, enabling them to delight their customers in real-time. The integration will be generally available in the coming months.

6 Lessons on Cultivating Diversity in Tech


6 Lessons on Cultivating Diversity in Tech

When I was in high school, I was very interested in becoming a software engineer. After discussing my dream with one of my favorite teachers, she told me I was “too social” to sit in front of a computer all day.

Fast forward a few years and I’m a software engineer at Optimizely. I recently hosted a panel on cultivating diversity in tech. Here are a few lessons and anecdotes that really resonated with me.

Open-Sourcing Parental Leave

Open-Sourcing Parental Leave

Parental leave as an employee benefit is a topic of frequent discussion these days, and is a conversation spurred on by policy announcements this summer from technology leaders Netflix, Microsoft, and Adobe. Lack of access to paid maternity and paternity leave is a serious problem affecting parents in the United States across industries, geographies, and socioeconomic classes.

We believe that adequate, equitable parental leave is a movement we all have a responsibility to take part in. To that end, we want to share exactly how, in 2014, we laid the groundwork for increasing leave for new parents at Optimizely from 6 to 17 weeks.

Optimizely Now Available Via Twitter Fabric


Optimizely Now Available Via Twitter Fabric

We’re excited to announce that Optimizely is joining the Twitter Fabric developer toolset. Fabric is a modular mobile platform that makes it easy for developers to install and maintain SDKs within their apps.

In the past, Fabric only supported Twitter’s proprietary SDKs, such as Crashlytics and MoPub. Starting today, developers can use Optimizely with Fabric and begin A/B testing with a single click. Twitter has already started rolling out this integration to a select group of whitelisted users and will soon add support for all developers using Fabric.

Optimizely Raises $58 Million to Optimize the World

Optimizely Raises $58 Million to Optimize the World

Today is an exciting day because we’ve secured $58 million in Series C funding, led by Index Ventures. I’m thrilled that Ilya Fushman, General Partner at Index Ventures, is joining Optimizely’s Board of Directors. He brings a wealth of experience to Optimizely and has plenty of thoughts on optimization.

For us, our customers, and our partners, this new round of funding represents an opportunity for Optimizely to focus on our long-term objectives of building products that will enable every company to provide their customers with the best possible experiences.

Optimizely Personalization is Here

Optimizely Personalization is Here

Today, we’re taking a major step in making personalization accessible to every business by announcing the general availability of Optimizely Personalization. We’ve taken the nebulous concept of personalization and broken it down into something that any business can get value from. We’ve built a solution that integrates each aspect of personalization in one seamless workflow. We believe our new product will do for personalization what we did for A/B testing: unlock the potential of an emerging innovative practice and make it accessible to companies of all sizes.

Optimizely Named Industry Leader in Online Testing

Optimizely Named Industry Leader in Online Testing

Last week, Forrester Research released the The Forrester Wave™: Online Testing Platforms, Q3 2015” (access requires subscription) and we’re very proud to announce what we believe is another key milestone in our quest to bring optimization to the world: among the eight online testing platforms that “matter most,” Optimizely is cited as a leader in this space.