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Optimizely News

Keep up with the latest press mentions, news, and developments from Optimizely.

Introducing Extensions – Helping Teams Collaborate Better

Introducing Extensions – Helping Teams Collaborate Better

No one wants to write code for one-off use cases. However, too often developers have to build one-off solutions to help a marketing team run a promotion or make a change to their marketing site.  We created extensions, reusable templates built using HTML, CSS and JavaScript, to help both technical and non-technical teams run experiments […]

Continuing Our Global Momentum


Today, we’re delighted to announce our expansion into the Asia Pacific region, opening up our new regional headquarters in Sydney, Australia. The new office is Optimizely’s fifth global location outside of the U.S. and will allow us to provide greater support to local customers, while also enhancing our 24/7 global customer support offering We’ve seen […]

New Product Innovations in Optimizely X

The International Data Corporation (IDC) forecasts worldwide spending on digital transformation (DX) technologies to be more than $1.2 trillion in 2017, an increase of 17.8% over 2016. With digital transformation a necessity, and a thirst for innovation across industries, experimentation is becoming an increasingly popular method to enable bold change. Some of the most innovative […]

Optimizely Acquires Experiment Engine


Optimizely Acquires Experiment Engine

We are excited to announce today that we have acquired Experiment Engine! Experiment Engine offers tools and services that help teams manage their experimentation programs. Together with Experiment Engine’s tools for experimentation project management, reporting, and program oversight, Optimizely will now be even more powerful for enterprise companies to run experiments, share information and innovate […]

Easily A/B Test Images with Optimizely & Shutterstock

Easily A/B Test Images with Optimizely & Shutterstock

Both personally and professionally, I am excited to announce a technology integration with Shutterstock. This integration enables our joint customers to easily search, preview and license Shutterstock imagery to use in their Optimizely experiments, without ever having to leave our Experience Optimization Platform. Companies can discover which high quality Shutterstock images deliver the best experiences on web and mobile, enabling them to delight their customers in real-time. The integration will be generally available in the coming months.

6 Lessons on Cultivating Diversity in Tech


6 Lessons on Cultivating Diversity in Tech

When I was in high school, I was very interested in becoming a software engineer. After discussing my dream with one of my favorite teachers, she told me I was “too social” to sit in front of a computer all day.

Fast forward a few years and I’m a software engineer at Optimizely. I recently hosted a panel on cultivating diversity in tech. Here are a few lessons and anecdotes that really resonated with me.