Optimizely News

Keep up with the latest press mentions, news, and developments from Optimizely.

Announcing Enhanced Optimizely Partner Programs & Developer Site

A glimpse of Optimizely Solutions and Technology partners.

Partnerships are absolutely crucial to what we do at Optimizely. From the technology partners that let our customers integrate Optimizely experiments with data from other software, to the solutions partners who provide training, strategy, and technical expertise to make our customers successful, we are deeply invested in building a best-in-class partnership ecosystem. I am thrilled to share news about enhancements to the Solutions and Technology Partner programs as well as a new Developer site.

How to Wisely A/B Test WordPress Headlines With Optimizely

Wordpress Headline A/B Testing

Love it or hate it, headline testing has proven to be a necessary tool for media sites to use in order to stay competitive in the quest for clicks. Testing every headline is a great way to increase clicks, engagements, and social shares and create a culture of testing and experimentation needed to survive in this fast-paced digital world.

In this post, we walk through how publishers running their sites on WordPress can experiment with headlines using the Optimizely A/B Testing Plugin for WordPress.

Optimizely’s Path to Japan

Tokyo Skyline

Since its inception, Optimizely has had ambitions of building a hundred-year company, a firm that will outlast all of us that work here. That is why, far earlier than many of our peers, we invested in and expanded our global footprint with an office in Amsterdam. This investment in the EMEA region has proven fruitful and is a key reason Optimizely is the global leader in experience optimization. In order to develop and solidify this position, we knew we needed to expand into Asia, but the question was where, and when. As I sit in my Tokyo apartment, I’m excited and humbled to share a bit about the path Optimizely took in opening our first office here in the Asia-Pacific region.

Why Prioritizing Social Responsibility Will Strengthen Your Startup

Team of volunteers picking up trash

At first glance, “doing good” might seem impossible for today’s tech startup. When you’re staying up into the wee hours of the morning to ship features and investors are your main source of revenue, thinking about your social impact strategy might seem impractical.

Thankfully, we’re seeing more and more companies ditch the t-shirt clad garbage picking in favor of experimental, integrated approaches to social impact. Here are 4 ways your startup can prioritize social responsibility.

Oli Gardner: A Man of Many Trades & Our Speaker at Optimizely Experience Chicago

oli-gardner-then-now

Oli Gardner has probably seen and critiqued more landing pages than anyone on the Internet. He is widely respected and feared for gently telling it like it is when it comes to conversion optimization on landing pages. We invited him to speak at our upcoming roadshow in Chicago to do just this: call out ideas for improvement on landing pages of eager attendees live on stage.

We recently interviewed Oli to give you a preview of what he’s all about.

Optimizely’s Hittin’ the Road

Nyc Map

We are thrilled to announce that this summer, The Optimizely Experience is coming to a city near you.

What is The Optimizely Experience? Good question. After the success of OptiCon, our first customer conference held in San Francisco this past April, we realized just how excited our customers were to connect with us and each other in person.

Between July and September we’ll be hosting events in Seattle, Atlanta, Chicago, Los Angeles, New York, and Silicon Valley. Each event is free—yes, totally free to attend.