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Optimizely News

Keep up with the latest press mentions, news, and developments from Optimizely.

CNN: Obama 2012 campaign doubling down on A/B testing using Optimizely

CNN Money recently published an article about the Obama campaign opening an office in Silicon Valley and mentioned Optimizely: Siroker helped bring the idea of “A/B” testing to the Obama campaign, segmenting the viewership of BarackObama.com to test how different pictures and messages affected donations and volunteer sign-ups. He’s now running a startup, Optimizely, that […]

The Guardian: Optimizely is a big part of Obama’s tech-heavy re-election strategy


The Guardian newspaper recently published two great articles describing how the Obama 2012 campaign is using technology: The digital wizards behind Obama’s tech-heavy re-election strategy Six staffers are dedicated just to A-B testing – road testing different variations of web page design and architecture to see which has the best consumer feedback. Such A-B testing […]

Optimizely Launches Super Simple Behavioral Targeting for A/B Testing

We’re psyched to announce that Optimizely now makes it possible to design A/B experiments targeted at a specific segment of your visitors.  Why is this a big deal?   Behavioral targeting enables you to run experiments targeted at, for example: new visitors, currently-logged-in visitors or visitors who have already made a purchase. Our latest Optimizely […]