Optimizely News

How to Wisely A/B Test WordPress Headlines With Optimizely

Wordpress Headline A/B Testing

Love it or hate it, headline testing has proven to be a necessary tool for media sites to use in order to stay competitive in the quest for clicks. Testing every headline is a great way to increase clicks, engagements, and social shares and create a culture of testing and experimentation needed to survive in this fast-paced digital world.

In this post, we walk through how publishers running their sites on WordPress can experiment with headlines using the Optimizely A/B Testing Plugin for WordPress.

Optimizely’s Path to Japan


Tokyo Skyline

Since its inception, Optimizely has had ambitions of building a hundred-year company, a firm that will outlast all of us that work here. That is why, far earlier than many of our peers, we invested in and expanded our global footprint with an office in Amsterdam. This investment in the EMEA region has proven fruitful and is a key reason Optimizely is the global leader in experience optimization. In order to develop and solidify this position, we knew we needed to expand into Asia, but the question was where, and when. As I sit in my Tokyo apartment, I’m excited and humbled to share a bit about the path Optimizely took in opening our first office here in the Asia-Pacific region.

Why Prioritizing Social Responsibility Will Strengthen Your Startup


Team of volunteers picking up trash

At first glance, “doing good” might seem impossible for today’s tech startup. When you’re staying up into the wee hours of the morning to ship features and investors are your main source of revenue, thinking about your social impact strategy might seem impractical.

Thankfully, we’re seeing more and more companies ditch the t-shirt clad garbage picking in favor of experimental, integrated approaches to social impact. Here are 4 ways your startup can prioritize social responsibility.

Oli Gardner: A Man of Many Trades & Our Speaker at Optimizely Experience Chicago


oli-gardner-then-now

Oli Gardner has probably seen and critiqued more landing pages than anyone on the Internet. He is widely respected and feared for gently telling it like it is when it comes to conversion optimization on landing pages. We invited him to speak at our upcoming roadshow in Chicago to do just this: call out ideas for improvement on landing pages of eager attendees live on stage.

We recently interviewed Oli to give you a preview of what he’s all about.

Optimizely’s Hittin’ the Road


Nyc Map

We are thrilled to announce that this summer, The Optimizely Experience is coming to a city near you.

What is The Optimizely Experience? Good question. After the success of OptiCon, our first customer conference held in San Francisco this past April, we realized just how excited our customers were to connect with us and each other in person.

Between July and September we’ll be hosting events in Seattle, Atlanta, Chicago, Los Angeles, New York, and Silicon Valley. Each event is free—yes, totally free to attend.

Optimizely Explores Machine Learning in Our First Acquisition


Creative concept of the human brain, vector illustration

I’m thrilled to announce that Optimizely has acquired Synference, a machine learning optimization company founded in Dublin. As part of the acquisition, Synference founders Fergal Reid and Conrad Lee will join Optimizely’s product and development teams full time. We think the approach they’ve taken with Synference has huge potential to deliver on the promise of machine learning-powered optimization and testing.

Optimizely for iOS Now Available in Public Beta

optimizely-ios

We’re excited to announce that Optimizely for iOS, our new optimization and A/B testing SDK for native iOS apps, is now available in public beta to all new and existing Optimizely customers.

Visitors are already engaging with companies and brands across both the web and mobile apps. That’s why our world-class optimization engine is the same across both platforms. Our customers benefit from the same account management, analytics, and other features already found on Optimizely for the web.

3 New Optimizely Settings to Give You More Control

In order to run an experiment using Optimizely you put a snippet on your website. This snippet points to a JavaScript file that includes experiment configuration data such as targeting criteria and meta data like the name of the experiment. We’ve heard your feedback loud and clear: you want more control over what is included in this file. We fell short of your expectations and our own in this area. I’m sorry. Today, we’re launching three new settings to give you more control.