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Every year, Optimizely hosts our annual conference, Opticon, with the goal of bringing people looking to learn more or uplevel their experimentation, optimization, and personalization skills under one roof for three days of content, keynotes, networking, and more. As the promotional strategist for the conference, each year I ask myself how we can make it […]
Digital transformation has become a priority for large enterprises over the last five years. In fact, according to IDG’s State of Digital Business Transformation 2018, 89% of organizations have adopted or have plans for a digital-first strategy. In tandem, there is a growing need to improve digital experiences using experimentation and personalization. It’s no surprise […]
Why Product Experimentation? Before I joined Optimizely, I worked at Microsoft on what was once the world’s leading internet browser, Internet Explorer. For those of us who have forgotten about this great browser, here’s a screenshot: As an engineer, I was tasked to work with a product manager on developing an algorithm for determining the […]
When building out your experimentation program, there is one metric that you should be sure to look at: the number of experiments run. The most successful companies in the world run the most experiments in order to stop guessing and start knowing. Jeff Bezos of Amazon states “Our success is a function of how many […]
