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Tips & Tricks for Building Your Experimentation Program

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Optimizely’s Vision for Product Development Teams

Optimizely’s Vision for Product Development Teams

Earlier this week, Optimizely’s Chief Product Officer Claire Vo and Jon Noronha, our VP of Product Management, presented via a live webinar on Optimizely’s vision for product development teams and previewed our upcoming roadmap.  They explained how product development teams need to be able to balance velocity with proving value. Here are some of the […]

Introducing Optimizely Agent: Scale Feature Delivery and Testing Across Service-Oriented Architectures

Introducing Optimizely Agent: Scale Feature Delivery and Testing Across Service-Oriented Architectures

A future-proof way to deploy Full Stack and Rollouts as microservices in your stack  Faster implementation of feature flagging and A/B testing across all of your teams Easier maintenance and monitoring with a single installation point Ensure governance and security with a consistent implementation across teams There is a big gap between building the “Hello […]

Change history helps you keep track of your feature flags and experiments

With great power comes great responsibility Feature flagging (also known as ‘toggles’) and experimentation are potent tools for product development teams and marketers to drive better outcomes, whether rolling out and testing new features, optimizing customer experiences, or improving marketing funnel performance. It is true, though, that for all the value these techniques provide, they […]

Product experimentation: what’s in it for backend developers? (part 2)

Product experimentation: what’s in it for backend developers? (part 2)

An interview with Ali Rizvi about the value of flagging, gradually rolling out, and experimenting on the features your users can’t always see. Ever wonder how to leverage experimentation as a backend developer? Especially as it applies to features that don’t have a direct impact on your product’s UI? This post is part of a […]

Stop Launching.
Start Rolling Out.

Stop Launching. <br/> Start Rolling Out.

Splashy, big-bang launches were once the most common way software companies released new software. Product and engineering worked tirelessly to get a new product or feature ready while marketing and PR feverishly prepped launch materials. They often even put together extravagant launch parties to celebrate the occasion. But for every successful big bang launch, there […]