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Last year, we launched Optimizely Rollouts, a free feature flagging solution to help development teams ship products faster, safer, and with more control. We’ve seen thousands of teams create feature flags with Rollouts across websites, mobile apps, and backend experiences. However, we believe that smarter software delivery isn’t just about reducing risk, it’s also about […]
Earlier this week, Optimizely’s Chief Product Officer Claire Vo and Jon Noronha, our VP of Product Management, presented via a live webinar on Optimizely’s vision for product development teams and previewed our upcoming roadmap. They explained how product development teams need to be able to balance velocity with proving value. Here are some of the […]
A future-proof way to deploy Full Stack and Rollouts as microservices in your stack Faster implementation of feature flagging and A/B testing across all of your teams Easier maintenance and monitoring with a single installation point Ensure governance and security with a consistent implementation across teams There is a big gap between building the “Hello […]
With great power comes great responsibility Feature flagging (also known as ‘toggles’) and experimentation are potent tools for product development teams and marketers to drive better outcomes, whether rolling out and testing new features, optimizing customer experiences, or improving marketing funnel performance. It is true, though, that for all the value these techniques provide, they […]
An interview with Ali Rizvi about the value of flagging, gradually rolling out, and experimenting on the features your users can’t always see. Ever wonder how to leverage experimentation as a backend developer? Especially as it applies to features that don’t have a direct impact on your product’s UI? This post is part of a […]
An interview with Tech Lead, Frank Hu about the benefits of experimenting on the features your users can’t see. Here at Optimizely, the Product and Engineering teams use experimentation in their daily workflows. It’s so tightly woven into the fabric of the organization that it can be easy to forget that experimentation isn’t top of […]
Feature flags allow you to slowly roll out a feature gradually rather than doing a risky big bang launch and are extremely helpful when used in a continuous integration and continuous delivery environment. At Optimizely, we commonly use feature flags to reduce the risk of complicated deploys like rebuilding UI dashboards. However, building a feature […]
Splashy, big-bang launches were once the most common way software companies released new software. Product and engineering worked tirelessly to get a new product or feature ready while marketing and PR feverishly prepped launch materials. They often even put together extravagant launch parties to celebrate the occasion. But for every successful big bang launch, there […]
