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There’s much to consider when choosing an experimentation platform. While there are many small players in the space with different focuses, strengths, and teams behind them, Optimizely and Adobe Target have the largest experimentation customer bases. In the last few years, we’ve seen a big increase in customers switching from Adobe Target to Optimizely. We’ve […]
In this post by customer Kyle Rush, VP of Engineering at Casper and former Deputy CTO on the Hillary For America campaign, we can see firsthand how his team dramatically improved the site performance of casper.com. Using a new recommendation from Optimizely that encourages more flexible implementation options for customers through Optimizely Web, Rush and […]
You’ve probably heard that performance matters on the web. But in recent years, performance has taken center stage. It’s gone from being a priority for technical teams to becoming a top priority for business and product leaders as well. Why? Performance can impact key business metrics like page or cart abandonment, conversion rates, and ultimately […]
To survive in today’s competitive, fast-moving digital market, it’s imperative that you drive high-velocity experimentation and keep your site performance as fast as possible. It is clear that page performance directly influences business outcomes. As Google reports, studies repeatedly confirm the negative business impact of slow sites and, inversely, the benefits of speed improvements. Because […]
It’s been a few weeks since Google’s algorithm was updated with what they’ve dubbed as the “Speed Update”. As detailed in Part I of this blog series, the Speed Update is a change to Google’s algorithm that made pagespeed a ranking factor for mobile searches for the first time. The update went into effect July […]
Welcome to the two-part series discussing Google’s algorithm change, which will now use page speed as a ranking factor for mobile search. Part 1 will review what the change is and what it might mean for you, with Part 2 being shared after the change goes into effect, sharing updates on the effect it has […]
Today, we’re pleased to share a pair of new updates to the Optimizely JavaScript snippet which are launching in general availability: a more performant event logging endpoint (/events), and new JavaScript methods for event timing. /events Logging Endpoint: Better performance through batching Our customers care a lot about the performance impact of including our snippet […]
