Optimizely Integrates with Amazon Personalize to Combine Powerful Machine Learning with Experimentation

Optimizely Integrates with Amazon Personalize to Combine Powerful Machine Learning with Experimentation

Determining the best customer experience can be challenging. Teams have often relied on surveys, focus groups, and analytics to determine what customers want and then build based on that understanding. Machine learning can be used to help deliver content intelligence and more relevant content but tuning those models can be time-consuming and require a lot […]

Proven personalization strategies for your website


Proven personalization strategies for your website

I recently hosted a webinar where we shared how the Optimizely marketing team uses our own products, to test and deliver personalized experiences on www.optimizely.com. Below are four use cases our marketing team executes with personalization. Read on for a recap of some of the experiments and campaigns from the webinar.  User Acquisition and Conversions Symmetric messaging in […]

Optimizely on Optimizely: 5 Ways Personalization Can Supercharge Enterprise Marketing

Optimizely on Optimizely: 5 Ways Personalization Can Supercharge Enterprise Marketing

Digital transformation has become a priority for large enterprises over the last five years. In fact, according to IDG’s State of Digital Business Transformation 2018, 89% of organizations have adopted or have plans for a digital-first strategy. In tandem, there is a growing need to improve digital experiences using experimentation and personalization. It’s no surprise […]

Optimizely Personalization Presents: Adaptive Recommendations

Optimizely Personalization Presents: Adaptive Recommendations

Earlier this year Optimizely Personalization launched Adaptive Audiences — a feature that uses Natural Language Processing (NLP) to dramatically improve the way you can personalize your website. Today, Optimizely is introducing another big update to Personalization, Adaptive Recommendations — the only recommendations solution with experimentation at its core. The Power of Personalization Experimentation is all […]

Personalization from A to Z with AdWeek Branded

Personalization. It seems like a simple concept, but doing personalization the right way is more than simply using someone’s name in an email. Personalization at its core is understanding audience behaviors to deliver the most relevant and – well – personalized experience possible to drive engagement. Think of disruptors like Netflix who have built their […]

Personalization Just Got More Personal

Today, we are excited to announce the launch of a new Personalization capability we are calling Adaptive Audiences. Optimizely’s Adaptive Audiences gives marketers an entirely new way to personalize experiences. It gives you the control of rules-based targeting, with the reach and scale of automated personalization. The idea is to use machine learning to match […]

Building a Modern Marketing Stack at Optimizely: Personalization & Extensions

Building a Modern Marketing Stack at Optimizely: Personalization & Extensions

This is the second part in a 4-part series about how Optimizely has rearchitected our marketing stack to support experimentation and personalization. Read Part 1, Choosing a CMS. Our marketing team’s goal is to provide a website experience that helps each visitor understand how Optimizely can help them reach their business goals. Our hypothesis has […]

Optimizely Continues to Add Integrations to Bolster its Open Platform

We’re excited to announce that we’ve teamed up with Lotame to launch a new audience integration for Optimizely Web. This integration enables Optimizely customers to scale their personalization programs by targeting Lotame DMP audiences with Optimizely Web campaigns. Personalization and DMPs An effective personalization strategy starts with identifying valuable audiences and then targeting them with […]

6 Experimentation Secrets from Airbnb and Uber

Last week we hosted over 130 experimenters at Optimizely HQ in San Francisco for our first live event of the year. We were lucky enough to be joined by two brands — Airbnb and Uber — that have fundamentally changed the way we travel and get around today: Panelists Jami Schwartz, Head of Marketing, Airbnb for […]

Using Segment Personas and Optimizely Full Stack for Omnichannel Experiments

This is a guest post written by Albert Sunwoo, Solutions Engineer at Segment. It is part two of a two-part series from Segment on how to integrate Segment and Optimizely to optimize customer experience. In the first post, Albert talked about integrating Segment Personas with Optimizely Web. One of the most powerful ways to build […]