Website personalization is the practice of customizing a user’s web experience based on their demographics and preferences. The future of the web is moving beyond static, one-size-fits-all web pages to dynamic sites that are tailored to each specific visitor. On our personalization blog, learn how our customers are creating personalized experiences for their users through Optimizely.

Optimizely Personalization is Here

Optimizely Personalization Editor

Today, we’re taking a major step in making personalization accessible to every business by announcing the general availability of Optimizely Personalization. We’ve taken the nebulous concept of personalization and broken it down into something that any business can get value from. We’ve built a solution that integrates each aspect of personalization in one seamless workflow. We believe our new product will do for personalization what we did for A/B testing: unlock the potential of an emerging innovative practice and make it accessible to companies of all sizes.

7 Tips for Retailers to Personalize Their E-Commerce Strategy

City of Philadelphia.

The premiere event for the retail industry, is just around the corner. If you are one of the 5,400 professionals attending this year, be prepared to embrace a lot of chatter and excitement around personalization, the lucrative practice of dynamically tailoring content and experiences to the wants and needs of your customers.

Here are 7 tips to help you translate what you know about your shoppers into revenue and long-term customer satisfaction.

3 Technology Trends That Are Transforming The Customer Experience

technology trends changing the customer experience

To stay ahead of the competition, it’s important for marketing leaders to have an eye on trends that have the potential to accelerate—or disrupt—your business.

At Opticon 2015, Mary Hamilton, Managing Director of Accenture Technology Labs, shared a vision for the future that we’re excited to be a part of, one enhanced by sensors, supported by data, and automated to deliver a personalized, enriched customer experience.

How will these technology trends impact the strategies you use to engage your audience in the next 1-3 years? In this post, we’ll cover the top 3 trends we see impacting marketing and product innovators, and what it means for the next wave of optimization and personalization.

Capture the Right Leads: B2B Website Personalization in 4 Steps

b2b website personalization image

Is your homepage compelling enough to capture the attention of each and every visitor? What if that visitor is from the healthcare industry? And the next one is from financial services?

Real-time personalization is the key to having a website that captures the attention of multiple audiences. In this post, we’ll share four steps to help you understand and get started with B2B website personalization.

Case Study: Testing Personalized Experiences at Secret Escapes

secret escapes search personalization

This is part two of an optimization case study with Secret Escapes, a flash-sale luxury travel company. In part one we covered how Secret Escapes used Optimizely to experiment on their iOS app onboarding flow, double signup rate, and generate positive ROI from paid mobile marketing.

In this post, we’ll dig into another series of experiments that are driving continual increases in new user signups and revenue. In both experiments, Secret Escapes is testing the impact of personalized experiences.

What Personalization Campaigns Really Look Like

Lytics 2015 personalization report from consumers

Making a personal connection with the consumer is what marketing is all about. We dream about campaigns that land the right message, to the right person, at the right time.

The key to truly personalized campaigns — the thing that makes this kind of one-to-one marketing possible — is data. These days, marketers are in good shape. They’re learning more about visitors and collecting vastly more data on visitor behavior than ever before. But if you ask the visitors who are presumably receiving the personalized campaigns, they say brands are falling short of this ideal.

According to a survey that Lytics conducted of over 400 consumers, 80% said brands are not familiar, or at best, are only somewhat familiar with their needs. Clearly there’s an issue with the way brands are executing (or not executing) personalization campaigns and a lot of room for improvement.

21 Ideas to Increase Revenue From Your Online Store


The bad news: If you have an e-commerce website, mobile site, or mobile app, it’s likely that up to 72% of shoppers abandon their shopping cart before completing a purchase in your store.

The good news: This post (and a little optimization) will help you fix that.

Here at Optimizely, we work with a number of retail teams who are experimenting with new and unique ways to drive revenue from their online stores. I recently spoke with several of these retailers and others experts to learn about their successes and failures, and have combined my findings into our latest long read: The Ultimate Guide to Optimizing Your Online Store.

This post summarizes some of the test ideas retailers have found most impactful for optimizing the experience they deliver shoppers.

For Killer Response Rates in Large Campaigns, Try Experimental Design

mass variance in dishes

Your customer base is dynamic and complex. If you’re trying to optimize across your entire population of users, traditional A/B experiments may fall short. In this case, you should consider a technique we call experimental design because it allows for massive increase in the amount of variance in your digital marketing campaigns.

In this post, we’ll discuss how to make large-scale experimental design campaigns actionable.