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Personalization

Website personalization is the practice of customizing a user’s web experience based on their demographics and preferences. The future of the web is moving beyond static, one-size-fits-all web pages to dynamic sites that are tailored to each specific visitor. On our personalization blog, learn how our customers are creating personalized experiences for their users through Optimizely.

3 Steps to Personalization


3 Steps to Personalization

As customer expectations rise, the ability to deliver both tailored offers and content that reflect customer interests consistently is becoming imperative. Those organizations that successfully take the first, easier steps of providing consistent cross-channel messaging as well as leveraging on-site behavior will gain confidence in personalization techniques and develop an appetite for further investing in […]

A Roadmap to Creating An Effective Personalization Strategy

A Roadmap to Creating An Effective Personalization Strategy

From simple message segmentation to programmatic ad buying and individual-level website customization, the combination of big data and technology is transforming the possibilities of personalization. But the rise of personalization tools and popularity has also meant the rise of marketers doing personalization the wrong way. I’ve lost track of the number of times we’ve seen: […]

Don’t Start Website Personalization without these Best Practices


Don’t Start Website Personalization without these Best Practices

Implement website personalization? You might think “Scale Mt. Everest” sounds like a more attainable goal for you and your team in the second half of the year.

However, like any major initiative, website personalization is best tackled in manageable stages. Developing your personalization strategy may seem daunting at first, but there are a few straightforward rules and best practices that can help you get started quickly.

The Results Are In: What We Learned by A/B Testing a Personalized Homepage

The Results Are In: What We Learned by A/B Testing a Personalized Homepage

We recently redesigned and personalized Optimizely’s homepage to reflect our focus on an account-based strategy; and while we were thrilled with what we were able to accomplish in the project, we wanted to quantify the impact.

For those of you out there who are wondering—does ABM drive results? Is a website personalization initiative worth it? We’re going to share our findings and what we’ve learned.

The Opportunist vs. The Planner: Personas for Travel & Entertainment Websites

The Opportunist vs. The Planner: Personas for Travel & Entertainment Websites

What we would do if we had to boost online revenue for a set of travel and entertainment sites in just twenty-four hours? How would we rapidly strategize and launch multiple tests in such a short time frame?

Our optimization strategy is made up of three steps: 1) create personas, 2) define the funnels, and 3) run multiple tests concurrently. Through the lens of two common personas — the opportunist and the planner — let’s look at optimization strategies for travel and entertainment websites.

Develop Your Personalization Strategy With This Toolkit


Develop Your Personalization Strategy With This Toolkit

Personalized online experiences are outperforming generic ones and becoming more familiar and evermore lucrative. This practice of online personalization means showing more relevant, targeted content to specific segments of your visitors in order to increase key goals such as customer lifetime value, loyalty and conversion.

To make the prospect of personalization more digestible, we have broken it down into a 4-piece toolkit available for free download today.