Website personalization is the practice of customizing a user’s web experience based on their demographics and preferences. The future of the web is moving beyond static, one-size-fits-all web pages to dynamic sites that are tailored to each specific visitor. On our personalization blog, learn how our customers are creating personalized experiences for their users through Optimizely.
This is a guest post written by Albert Sunwoo, Solutions Engineer at Segment. It is part one of a two-part series from Segment on how to integrate Segment and Optimizely to optimize customer experiences. Running successful experiments and personalization campaigns requires that you choose the right metrics and target the right audiences. Segment Connections helps teams […]
Today, at Opticon, we announced Adaptive Audiences — the only way for brands to deliver exceptional personalized experiences to customers at scale. Adaptive Audiences enables customers to: Leverage Machine Learning technologies to create new audience segments based on what customers are interested in. Reduce resources and easily connect customers to personalized experiences. The world’s leading […]
Personalization has been one of the hottest trends to hit the marketing industry in history, with experts left, right and centre touting it as one of the key drivers towards customer experience, brand loyalty and better profit margins. Studies have shown that effective personalization can lift revenues by as much as 15%, so it’s no […]
Unsurprisingly, personalization is one of the most-discussed marketing topics of recent times. There are a multitude of companies proclaiming that they create personalized experiences–it can be quite challenging to sort through these claims and understand what technologies will deliver truly personalized customer experiences that add value to the bottom line. Personalized experiences allow organizations to […]
As customer expectations rise, the ability to deliver both tailored offers and content that reflect customer interests consistently is becoming imperative. Those organizations that successfully take the first, easier steps of providing consistent cross-channel messaging as well as leveraging on-site behavior will gain confidence in personalization techniques and develop an appetite for further investing in […]
Ahead of the global Growth & Conversion Virtual Summit, which takes place on May 2nd, we asked some of the featured expert speakers for their top tips into how to growth hack your business. Without further ado, we share their insights below. #1: Use a Strategic Approach to Harness the Power of Personalization Personalization is all the rage […]
Optimizely participated in the eTail West event in Palm Springs this year, where the main focus concerned how retailers are using technology in innovative ways to exceed shopper expectations. With that in mind, we wanted to highlight three takeaways from what we learned at the conference that retailers like yourself could put into action. Focus on Each […]
From simple message segmentation to programmatic ad buying and individual-level website customization, the combination of big data and technology is transforming the possibilities of personalization. But the rise of personalization tools and popularity has also meant the rise of marketers doing personalization the wrong way. I’ve lost track of the number of times we’ve seen: […]
As a retailer, you’re quite familiar with calls to personalize your site in order to optimize the customer experience and supercharge sales. Read on for statistics that highlight both the opportunities and challenges in online retail, along with best practices and tips for how to address them.
Implement website personalization? You might think “Scale Mt. Everest” sounds like a more attainable goal for you and your team in the second half of the year.
However, like any major initiative, website personalization is best tackled in manageable stages. Developing your personalization strategy may seem daunting at first, but there are a few straightforward rules and best practices that can help you get started quickly.