Website personalization is the practice of customizing a user’s web experience based on their demographics and preferences. The future of the web is moving beyond static, one-size-fits-all web pages to dynamic sites that are tailored to each specific visitor. On our personalization blog, learn how our customers are creating personalized experiences for their users through Optimizely.
Implement website personalization? You might think “Scale Mt. Everest” sounds like a more attainable goal for you and your team in the second half of the year.
However, like any major initiative, website personalization is best tackled in manageable stages. Developing your personalization strategy may seem daunting at first, but there are a few straightforward rules and best practices that can help you get started quickly.
We recently redesigned and personalized Optimizely’s homepage to reflect our focus on an account-based strategy; and while we were thrilled with what we were able to accomplish in the project, we wanted to quantify the impact.
For those of you out there who are wondering—does ABM drive results? Is a website personalization initiative worth it? We’re going to share our findings and what we’ve learned.
What we would do if we had to boost online revenue for a set of travel and entertainment sites in just twenty-four hours? How would we rapidly strategize and launch multiple tests in such a short time frame?
Our optimization strategy is made up of three steps: 1) create personas, 2) define the funnels, and 3) run multiple tests concurrently. Through the lens of two common personas — the opportunist and the planner — let’s look at optimization strategies for travel and entertainment websites.
We recently took on the project of redesigning and personalizing the Optimizely homepage. The time had come to move from a single ‘average best’ experience to a best possible version tailored to unique visitors. In this post, we’ll show you why and what types of experiences we’re serving to our audiences.
Personalized online experiences are outperforming generic ones and becoming more familiar and evermore lucrative. This practice of online personalization means showing more relevant, targeted content to specific segments of your visitors in order to increase key goals such as customer lifetime value, loyalty and conversion.
To make the prospect of personalization more digestible, we have broken it down into a 4-piece toolkit available for free download today.
Today we’re introducing Dynamic Customer Profiles, an actionable, single view of the customer for optimizing experiences with Optimizely Personalization.
Dynamic Customer Profiles are built from behavioral data collected by Optimizely coupled with the data collected by companies across their customer touch points—both online and offline.
This capability empowers businesses to leverage existing data and investments in business intelligence to create experiences that will keep their customers coming back for more.
Personalization. You keep hearing you should do it, but how? Where do you start? What does it even mean?
This article will cover the basics so that you can start personalizing your site today. And with a little practice, personalization will become just as second nature to you as A/B testing.
Today, we’re taking a major step in making personalization accessible to every business by announcing the general availability of Optimizely Personalization. We’ve taken the nebulous concept of personalization and broken it down into something that any business can get value from. We’ve built a solution that integrates each aspect of personalization in one seamless workflow. We believe our new product will do for personalization what we did for A/B testing: unlock the potential of an emerging innovative practice and make it accessible to companies of all sizes.
The premiere event for the retail industry, Shop.org is just around the corner. If you are one of the 5,400 professionals attending this year, be prepared to embrace a lot of chatter and excitement around personalization, the lucrative practice of dynamically tailoring content and experiences to the wants and needs of your customers.
Here are 7 tips to help you translate what you know about your shoppers into revenue and long-term customer satisfaction.
To stay ahead of the competition, it’s important for marketing leaders to have an eye on trends that have the potential to accelerate—or disrupt—your business.
At Opticon 2015, Mary Hamilton, Managing Director of Accenture Technology Labs, shared a vision for the future that we’re excited to be a part of, one enhanced by sensors, supported by data, and automated to deliver a personalized, enriched customer experience.
How will these technology trends impact the strategies you use to engage your audience in the next 1-3 years? In this post, we’ll cover the top 3 trends we see impacting marketing and product innovators, and what it means for the next wave of optimization and personalization.
