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Personalization

Website personalization is the practice of customizing a user’s web experience based on their demographics and preferences. The future of the web is moving beyond static, one-size-fits-all web pages to dynamic sites that are tailored to each specific visitor. On our personalization blog, learn how our customers are creating personalized experiences for their users through Optimizely.

Holiday Shoppers Have Feelings Too

Holiday Shoppers Have Feelings Too

It’s that crazy time of year again. Black Friday and Cyber Monday are in the rear view, and the web is still buzzing with holiday shopping. For many online retailers, this means heavy site traffic and record sales. It also means a flood of additional customer data.

It’s easy to get laser focused on specific metrics and overlook the fact that behind all those graphs and charts is a customer with feelings and emotions. We have suggestions to help you avoid “metric tunnel vision” and keep your optimization efforts human.

How HubSpot Personalizes Every Customer Touchpoint

How HubSpot Personalizes Every Customer Touchpoint

At HubSpot, optimization is something we focus on every single day. It helps us deliver more engaging experiences to our customers and see greater returns on the content we push across our marketing channels.

We test and personalize just about everything. Here are a few examples of experiments we’ve run that have measurably improved our marketing programs.

Introducing Audiences: A New Way to Deliver Personalized Experiences

Introducing Audiences: A New Way to Deliver Personalized Experiences

75% of US customers appreciate when companies customize messaging and offers to them, but most companies struggle to achieve this in the digital space.

In a world where your customers interact with you every day at multiple touch points across multiple channels, Audiences make it even easier for you to optimize and deliver them personalized experiences.

This Team Has Data, Not Opinions: A/B Testing at the Romney 2012 Campaign

This Team Has Data, Not Opinions: A/B Testing at the Romney 2012 Campaign

From day one, Mitt Romney’s digital campaign team understood a common truth: the campaign is not a creativity contest – what looks best and what works best for the website is not always the same.

“We tried to be very conscious that this team doesn’t have creative opinions, this team has data,” says Ryan Meerstein, a senior political analyst from Targeted Victory, the agency who ran testing and optimization for the Romney campaign. “It’s hard for the team to argue with a graph that proves what works and what doesn’t.”