Website personalization is the practice of customizing a user’s web experience based on their demographics and preferences. The future of the web is moving beyond static, one-size-fits-all web pages to dynamic sites that are tailored to each specific visitor. On our personalization blog, learn how our customers are creating personalized experiences for their users through Optimizely.
The bad news: If you have an e-commerce website, mobile site, or mobile app, it’s likely that up to 72% of shoppers abandon their shopping cart before completing a purchase in your store.
The good news: This post (and a little optimization) will help you fix that.
Here at Optimizely, we work with a number of retail teams who are experimenting with new and unique ways to drive revenue from their online stores. I recently spoke with several of these retailers and others experts to learn about their successes and failures, and have combined my findings into our latest long read: The Ultimate Guide to Optimizing Your Online Store.
This post summarizes some of the test ideas retailers have found most impactful for optimizing the experience they deliver shoppers.
Your customer base is dynamic and complex. If you’re trying to optimize across your entire population of users, traditional A/B experiments may fall short. In this case, you should consider a technique we call experimental design because it allows for massive increase in the amount of variance in your digital marketing campaigns.
In this post, we’ll discuss how to make large-scale experimental design campaigns actionable.
It’s that crazy time of year again. Black Friday and Cyber Monday are in the rear view, and the web is still buzzing with holiday shopping. For many online retailers, this means heavy site traffic and record sales. It also means a flood of additional customer data.
It’s easy to get laser focused on specific metrics and overlook the fact that behind all those graphs and charts is a customer with feelings and emotions. We have suggestions to help you avoid “metric tunnel vision” and keep your optimization efforts human.
At HubSpot, optimization is something we focus on every single day. It helps us deliver more engaging experiences to our customers and see greater returns on the content we push across our marketing channels.
We test and personalize just about everything. Here are a few examples of experiments we’ve run that have measurably improved our marketing programs.
75% of US customers appreciate when companies customize messaging and offers to them, but most companies struggle to achieve this in the digital space.
In a world where your customers interact with you every day at multiple touch points across multiple channels, Audiences make it even easier for you to optimize and deliver them personalized experiences.
Marketers who optimize their websites have a unique opportunity to customize their customers’ experiences. What customer segments could you be using to better target your experiments, and deliver a personalized experience for your visitors?
Sometimes, testing isn’t as simple as winning or losing. In fact, there are times when a flat or losing result can lead to big insights. In these cases, the difference between learning something new and a failed test lies in the analysis—in refusing to take a result at face value.
In the last month, Airbnb and Apple nabbed key executives from top fashion and hospitality brands. Both new executives have spoken directly to the importance of personalization in their new roles. Personalization isn’t just for stores or rented rooms/houses/apartments, in fact it’s more efficient and scalable online.
Optimizely lets you target experiments so only users who match certain criteria see an experiment. Until today, these criteria were based on things Optimizely observed about your visitors, like the browser they use, or the website that referred them to yours. We’re excited to announce that there is now a way to target experiments based […]