Website personalization is the practice of customizing a user’s web experience based on their demographics and preferences. The future of the web is moving beyond static, one-size-fits-all web pages to dynamic sites that are tailored to each specific visitor. On our personalization blog, learn how our customers are creating personalized experiences for their users through Optimizely.
It’s Wednesday at 7PM. I’m on the J-train on the way home from work checking Facebook on my phone. That conspicuous red dot pops up, notifying me that I’ve got a new message. It’s my friend Lisa. She wants to tell me that this Buzzfeed article reminded her of me. Within seconds, I’m laughing uncontrollably […]
From day one, Mitt Romney’s digital campaign team understood a common truth: the campaign is not a creativity contest – what looks best and what works best for the website is not always the same.
“We tried to be very conscious that this team doesn’t have creative opinions, this team has data,” says Ryan Meerstein, a senior political analyst from Targeted Victory, the agency who ran testing and optimization for the Romney campaign. “It’s hard for the team to argue with a graph that proves what works and what doesn’t.”