Last week we held our first-ever virtual product experimentation summit: Test & Learn. Around 1,500 professionals spanning product, design, analytics, marketing, engineering, and growth roles joined us live for the half-day master class in experimentation. There was incredible engagement across all of the sessions, and below, you’ll find some valuable insights from the event. You […]
Nir Eyal is the author of Hooked: How to Build Habit-Forming Products, a bestselling guide to using behavioral psychology to inform product design and development, and the forthcoming Indistractable: How to Control Your Attention and Choose Your Life. Nir is the keynote speaker at our upcoming virtual Test & Learn conference, which will be broadcast […]
At Opticon last month, we launched a rebrand of Optimizely. As product designers, we knew we’d have to move quickly to roll out the new brand in our product to coincide with the big Opticon launch. But redesign projects are often complex, fraught with challenges, and take resources away from higher priorities such as designing […]
