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Tips & Tricks for Building Your Experimentation Program

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Product Development

Experimentation Helps Product Teams Build Innovative Software

Experimentation Helps Product Teams Build Innovative Software

Market competition is intensifying, and customer expectations continue to rise. Staying in business requires addressing them both. Fortunately, by adding experimentation to your development process, and discovering how it complements initiatives like Agile, your team can learn to innovate rapidly and deliver a better customer experience. The Role of Experimentation The days of completing development […]

Embracing a Testing Culture

Embracing a Testing Culture

This post originally appeared on the Upside Travel Engineering Blog. Upside is the first online travel service built just for business travelers, particularly travelers from small and mid-sized companies that can’t access special pricing or quality customer service. We embrace the “Move Fast and Break Things” culture found at the big tech giants like Facebook, Amazon and Google. […]

Scale your Experimentation Program with Optimizely’s REST API

When most people think of Optimizely, they picture a visual user interface: filling in forms to create experiments, dragging and dropping content to make variations, and clicking on buttons to track conversions. This visual interface is a great way to get started with experimentation, but what many users don’t realize is that it’s just scratching […]

Experiment, Launch, Iterate, Repeat: Why Product Development is Never Complete

Experiment, Launch, Iterate, Repeat: Why Product Development is Never Complete

In an era where customers expect more from their interactions with companies than ever before, taking an iterative approach to experimentation can help digital-first leaders and their organizations gain a competitive edge. Continuous experimentation on all aspects of their product and customer experiences enables companies to constantly shape those experiences based on feedback and real […]