I’m Becca Bruggman, Optimizely’s Experimentation Program Manager. My job is to make sure we are “drinking our own champagne” and run a best-in-class experimentation program. This is the second installment of a six part series designed to help you run a best-in-class experimentation program. In this series we are covering everything you need to build […]
product experimentation
Four takeaways from our virtual product experimentation summit: Test and Learn
Last week we held our first-ever virtual product experimentation summit: Test & Learn. Around 1,500 professionals spanning product, design, analytics, marketing, engineering, and growth roles joined us live for the half-day master class in experimentation. There was incredible engagement across all of the sessions, and below, you’ll find some valuable insights from the event. You […]
Ask an Experimenter: Olivia Simon of Dow Jones
Olivia Simon will be speaking at Test and Learn: The Product Experimentation Virtual Summit, a free half-day virtual event for product managers, data scientists, engineers, and designers to dive deep into the intersection of insights-driven product development and agile software delivery. Save your seat to listen to Olivia and other product and engineering leaders on how to create […]
Nir Eyal on Habits, Experimentation, and Becoming Indistractable
Nir Eyal is the author of Hooked: How to Build Habit-Forming Products, a bestselling guide to using behavioral psychology to inform product design and development, and the forthcoming Indistractable: How to Control Your Attention and Choose Your Life. Nir is the keynote speaker at our upcoming virtual Test & Learn conference, which will be broadcast […]
An Interview with Emily Nakashima, Honeycomb, on Building a Test and Learn Culture within Engineering Organizations
Emily will be speaking at Test and Learn: The Product Experimentation Virtual Summit, a free half-day virtual event for product managers, data scientists, engineers, and designers to dive deep into the intersection of insights-driven product development and agile software delivery. Save your seat to listen to Emily and other product and engineering leaders on how […]
Introducing Test & Learn: A Virtual Event for Product Teams
Test & Learn: The Product Experimentation Summit is Optimizely’s new, free virtual event The event is a master class in experimentation, designed for product managers, data scientists, designers, and engineers to learn from experts about what it takes to build and test products at scale. The event will be broadcast live on May 22, 2019, […]
Ask an Experimenter: Kevin Chen, Growth PM at Reddit
Welcome to the third installation of Ask an Experimenter, a new series where we interview experts about how they are building a culture of experimentation at their companies. This interview features Kevin Chen, Growth Product Manager at Reddit. Kevin works on the strategy, roadmap, and execution of push notifications and email products for Reddit. Tell us a […]
How to Avoid Building the Wrong Product? Make Your Product Roadmap Your Experimentation Roadmap
We often hear that product development teams don’t have an experiment backlog or that they struggle to come up with experiment ideas. Almost certainly, though, you have a product roadmap. This list of problem-solution pairs includes the features that will certainly help you defeat the competition. Well, maybe. No matter how much data analysis, user […]
Product Experimentation Pitfalls, Post #5: Failing to Scale Across Teams
This is the final post in our Product Experimentation Pitfalls blog series, written by Optimizely’s Director of Product Management, Jon Noronha. See here for more information on this 5-part series. So far in this series, I’ve highlighted several pitfalls on the path to product experimentation. We’ve seen how some common mistakes can slow down […]
Product Experimentation Pitfalls, Post #4: Measuring and Driving Experiment Velocity
This is the fourth post in our Product Experimentation Pitfalls blog series written by Optimizely’s Director of Product Management, Jon Noronha. See here for more information on this 5-part series. So far in this series, we’ve talked about the hidden challenges that can stop experimentation from getting off the ground, like getting tricked by statistics, or choosing […]
