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Last week we held our first-ever virtual product experimentation summit: Test & Learn! Around 1,500 professionals spanning product, design, analytics, marketing, engineering, and growth roles joined us live for the half-day master class in experimentation. There was incredible engagement across all of the sessions, and below, you’ll find some valuable insights from the event. You […]
Olivia Simon will be speaking at Test and Learn: The Product Experimentation Virtual Summit, a free half-day virtual event for product managers, data scientists, engineers, and designers to dive deep into the intersection of insights-driven product development and agile software delivery. Save your seat to listen to Olivia and other product and engineering leaders on how to create […]
Nir Eyal is the author of Hooked: How to Build Habit-Forming Products, a bestselling guide to using behavioral psychology to inform product design and development, and the forthcoming Indistractable: How to Control Your Attention and Choose Your Life. Nir is the keynote speaker at our upcoming virtual Test & Learn conference, which will be broadcast […]
Emily will be speaking at Test and Learn: The Product Experimentation Virtual Summit, a free half-day virtual event for product managers, data scientists, engineers, and designers to dive deep into the intersection of insights-driven product development and agile software delivery. Save your seat to listen to Emily and other product and engineering leaders on how […]
Test & Learn: The Product Experimentation Summit is Optimizely’s new, free virtual event The event is a master class in experimentation, designed for product managers, data scientists, designers, and engineers to learn from experts about what it takes to build and test products at scale. The event will be broadcast live on May 22, 2019, […]
Welcome to the third installation of Ask an Experimenter, a new series where we interview experts about how they are building a culture of experimentation at their companies. This interview features Kevin Chen, Growth Product Manager at Reddit. Kevin works on the strategy, roadmap, and execution of push notifications and email products for Reddit. Tell us a […]
We often hear that product development teams don’t have an experiment backlog or that they struggle to come up with experiment ideas. Almost certainly, though, you have a product roadmap. This list of problem-solution pairs includes the features that will certainly help you defeat the competition. Well, maybe. No matter how much data analysis, user […]
This is the final post in our Product Experimentation Pitfalls blog series, written by Optimizely’s Director of Product Management, Jon Noronha. See here for more information on this 5-part series. So far in this series, I’ve highlighted several pitfalls on the path to product experimentation. We’ve seen how some common mistakes can slow down […]
This is the fourth post in our Product Experimentation Pitfalls blog series written by Optimizely’s Director of Product Management, Jon Noronha. See here for more information on this 5-part series. So far in this series, we’ve talked about the hidden challenges that can stop experimentation from getting off the ground, like getting tricked by statistics, or choosing […]
This is the third post in our Product Experimentation Pitfalls blog series written by Optimizely’s Director of Product Management, Jon Noronha. See here for more information on this 5-part series. Analyzing an A/B test is deceptively simple. You count up how many conversions happened in each variation, you divide by the number of users exposed […]
