Download our FREE ebook of 43 A/B testing case studies from the world's leading companies for test ideas and inspiration. Download Now

Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

X

Download our FREE Testing Toolkit for A/B testing ideas, planning worksheets, presentation templates, and more!

Get It Now

product experimentation

Product Experimentation Pitfalls, Post #2: Experimenting Without Enough Traffic

Product Experimentation Pitfalls, Post #2: Experimenting Without Enough Traffic

This is the second post in our Product Experimentation Pitfalls blog series written by Optimizely’s Director of Product Management, Jon Noronha. See here for more information on this 5-part series.  An experiment is like a metal detector. When there’s valuable treasure close to the surface, it’s an incredible tool that can lead you straight to the gold. […]

How Vivid Seats Ensures Experimentation Success

How Vivid Seats Ensures Experimentation Success

Last week, we had an opportunity to host a webinar featuring Bill Hinderman, the Experimentation Engineering Lead at Vivid Seats. During the hour long webinar, Bill covered everything from his own experience with experimentation to the Optimizely Full Stack implementation at Vivid Seats, and he even dropped in some fun analogies along the way. There […]

When Experimentation and Alignment Collide

When Experimentation and Alignment Collide

At Optimizely, our product team meets each week to discuss experiments we plan to run in our products. It’s an open meeting called “Experiment Review” and we use it to share best practices and ensure we’re running high quality experiments. This week in Experiment Review a debate sprung up around an experiment proposal. This debate […]