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Optimizely integrates with Jira Software to help teams go from shipping volume to value

Optimizely integrates with Jira Software to help teams go from shipping volume to value

Today, we’re excited to announce that we’ve teamed up with Atlassian to launch a new integration between Optimizely and Jira Software that will enable development teams to move faster, mitigate launch risk, and measure the impact of every release. Every team can now go from shipping volume to focusing on value. As software development becomes […]

Leveraging Interaction Effects in A/B and Multivariate Testing

Leveraging Interaction Effects in A/B and Multivariate Testing

“Interaction effects”. This phrase can strike fear into the heart of anyone who has contemplated running multiple concurrent A/B tests. At best, experimenters view interaction effects as an inconvenient reality which forces them to consider making experiments mutually exclusive. At worst, interaction effects can make it difficult or impossible to interpret the results of concurrent […]

All the Announcements from Opticon 2017

All the Announcements from Opticon 2017

The world’s leading experimentation conference Opticon 2017 kicked off today in Las Vegas, bringing together over 1000+ changemakers from leading companies. The year’s event is all about how to build and scale a culture of experimentation at your company; across every team, channel, product and device. Optimizely’s Executive Chairman & Co-Founder Dan Siroker & CEO […]