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Tips & Tricks for Building Your Experimentation Program

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Product Page Optimization

If you are running an ecommerce site, the product page is one of the key areas of your site you should optimize since a single change can result in big wins sitewide. In our product page optimization section, you can find tips, tricks, and best practices for improving your product page conversions from top ecommerce sites.

What exactly is a ‘conversion’? It’s up to you!

The goal of any A/B test is to compare two (or more) versions of a web page and see which version performs best. What “performs best” actually means is entirely up to you and depending on the test’s goals, it could mean any number of things. But however you define “performs best,” you’ll measure this […]

Introducing Multi-page Experiments (a.k.a. Conversion Funnel Testing)

We are excited to announce multi-page experiments on Optimizely! Lots of our customers want to A/B test not just one, but two or more pages that are related, often as part of a funnel. Multi-page experiments allow you to “link” together related variations of different pages: visitors who see the original version of Page 1 […]

Simple Image Test Increases Revenue 40% for ZAGG

Simple Image Test Increases Revenue 40% for ZAGG

Background ZAGG is one of the largest e-commerce sites for mobile electronic accessories. After success selling the invisibleSHIELD in 2006, ZAGG has grown with the industry into a leading online marketplace for mobile device accessories of all types. Challenge and Goals The product pages on ZAGG.com presently utilize three types of imagery for product display: […]