Forrester on Must-Have eCommerce Features

Digital paralysis got you down? Conscious of the need to innovate on your eCommerce game but unsure exactly how to improve? In a Forrester report from April of this year, author Suchariti Kodali offers up well researched and highly prescriptive counsel on exactly how to approach improving your company’s eCommerce offering. With tips for site […]

Why Experimentation is Key to Digital Competitiveness

Many organizations are scrambling to boost their analytics capabilities and digitally transform their businesses. They are also under intense pressure to improve their innovation acumen in the quest to find the next breakthrough idea before anyone else does. But these aren’t the only paths to digital competitiveness. They can even cause companies to miss the […]

6 Key Insights from WiderFunnel’s “State of Experimentation Maturity 2018” Research Report

This content originally appeared on the WiderFunnel blog. The optimization industry has transformed over the past decade. Today, leading companies understand that experimentation is much bigger than A/B split testing on a landing page. The C-Suite at organizations like Amazon, Netflix, Google, Walmart, and Microsoft are leveraging experimentation as a foundational growth strategy, testing across the […]