Optimizely Blog

Grow your Optimization and A/B testing skills

X

Download our FREE Testing Toolkit for A/B testing ideas, planning worksheets, presentation templates, and more!

Get It Now

ROI

Experimentation ROI Isn’t Just About Conversion Rate

Experimentation ROI Isn’t Just About Conversion Rate

Measuring success with experimentation isn’t just about increasing your conversion rate. Outside of the initial channel metrics such as increases or decreases in clickthroughs, content downloads or even associated leads generated, how do you assess the wider business impact of your testing practice?   We take a look at some of the less obvious but […]