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Seasonality

Seasonality is a characteristic shared by many businesses in which their traffic and sales change in predictable ways based on the time of the year. Learn about how seasonality impacts different types of businesses and how to design experiments to take advantages of these variations in customer shopping patterns.

7 Black Friday & Cyber Monday E-commerce Optimization Tips

7 Black Friday & Cyber Monday E-commerce Optimization Tips

As every online retailer knows, Black Friday and Cyber Monday are two of the busiest shopping days of the year. Using A/B testing and CRO to improve your e-commerce site is the key to maximizing your sales during these retail holidays.

Here at Optimizely we have the opportunity to work with some of the top e-commerce companies in the world, including Sony, Microsoft, Asics, Trunk Club, and Spreadshirt. Over the years they have run hundreds of A/B tests on their sites to increase sales and conversions and they’ve shared many of their learnings & insights with us.

The Best Advice Santa Will Ever Receive…from 1st Graders

The Best Advice Santa Will Ever Receive…from 1st Graders

Every year right around Christmas time, the students of Mrs. Kolstad’s 1st grade classroom write The Bear Facts: handwritten advice to Santa on everything from how to fit down chimneys to where to take Mrs. Claus on a date. And every year my mom sends me a copy of The Bear Facts hot off the press from Fargo, North Dakota.

So today, in the spirit of giving, we’d like to share an excerpt of their unfiltered advice. We hope you enjoy!

Holiday Shoppers Have Feelings Too

Holiday Shoppers Have Feelings Too

It’s that crazy time of year again. Black Friday and Cyber Monday are in the rear view, and the web is still buzzing with holiday shopping. For many online retailers, this means heavy site traffic and record sales. It also means a flood of additional customer data.

It’s easy to get laser focused on specific metrics and overlook the fact that behind all those graphs and charts is a customer with feelings and emotions. We have suggestions to help you avoid “metric tunnel vision” and keep your optimization efforts human.

The Evolution of Today’s Internet User (or How I Found My Holiday Party Dress)

The Evolution of Today’s Internet User (or How I Found My Holiday Party Dress)

Great news, guys. The search is over! I finally bought my dress for the annual Optimizely holiday party. I’ll spare you the details (but know that it’s super elegant and iconic and amazing). Instead, let’s talk about the shopping experience.

Remember the days of yore, when shopping consisted of a trip to the mall and that was that? Well folks, those days are over.

Test Ideas to Drive More Holiday Revenue on Oasis Stores’ iOS App

Test Ideas to Drive More Holiday Revenue on Oasis Stores’ iOS App

It’s only August but Christmas planning in the e-commerce world is in full throttle. If you’re in e-commerce, then you have 3 months left to nail down the user experience, fill up those email lists and make the checkout funnel as frictionless as possible before Christmas code lockdown arrives. You’ve probably experienced this on the web for years, but what about your iPhone apps?

Oasis is one veteran UK brand who will definitely be looking for a prosperous Christmas season, especially on mobile.

Cyber Monday is Over But Shoppers Still Have Billions To Spend

Cyber Monday is Over But Shoppers Still Have Billions To Spend

Cyber Monday was impressive this year, breaking records for the biggest online shopping day of the year and to date. Congratulations to online retailers everywhere for such huge success—part one of the man-made holiday shopping extravaganza is over.

But there’s much more to come. Starting now, we’re counting down the days until the last possible moment shoppers can order for guaranteed Christmas delivery with tips to help you optimize the holidays.

Twas Five Months Before Christmas

Twas Five Months Before Christmas

Twas 5 months before Christmas, when all ‘cross the web, Ideas were stirring in retailers’ heads. Black Friday and Cyber Monday soon will be near, The time to start planning e-strategy is here. More traffic than ever will come to your site, When people start shopping for Christmas delights, So how can you make sure […]

‘Tis the Season – to Make Sure Your Retargeting is Holiday-Ready

‘Tis the Season – to Make Sure Your Retargeting is Holiday-Ready

This is a guest post from Jonathan Lau, content and marketing manager at AdRoll, a leading retargeting platform. It’s go time for marketers! While customers are busy wading through department stores bursting with decorations or beginning to research potential present ideas for grandma online, marketers are executing strategy carefully-devised many months ago. A marketer’s preparation […]