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Seasonality is a characteristic shared by many businesses in which their traffic and sales change in predictable ways based on the time of the year. Learn about how seasonality impacts different types of businesses and how to design experiments to take advantages of these variations in customer shopping patterns.

Dear E-Commerce Sites, A Traffic Spike is Approaching. You Better Be Testing.

The holiday season is around the corner, and most e-commerce websites will start to see the annual spike in site traffic.  Last year saw continued growth in online holiday shopping, especially for shoppers making purchases from mobile devices, and this season seems all too likely to surpass last year’s in holiday dollars spent online.  Are […]