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Tips & Tricks for Building Your Experimentation Program

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Server-Side Experimentation

Why Experiment Server-Side?

Why Experiment Server-Side?

Before joining Optimizely, I spent six years at Google working on the Search Quality Team.  Experimentation was a core tenet of our development process: every change to Google search results was A/B tested on a small fraction of users before launching to everyone.  During my time there we made thousands of improvements to Google’s search […]