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Tips & Tricks for Building Your Experimentation Program

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Server-Side Experimentation

Build vs. Buy: Choosing the Right Experimentation Solution

Build vs. Buy: Choosing the Right Experimentation Solution

To build and deliver products that customers love, development teams at leading companies like Uber, Netflix, Airbnb, Google, and Facebook focus on experimentation as a critical business process. Engineers and product managers are empowered to A/B test each new product feature in a controlled environment to determine impact to key metrics like engagement, product usage […]

Client-Side vs. Server-Side Experimentation

Client-Side vs. Server-Side Experimentation

One of the most common questions that we hear about experimentation is: what’s the difference between client and server-side experimentation solutions?  More specifically, how do Optimizely X Web Experimentation and Personalization solutions differ from Optimizely X Full Stack? The infographic below lays out the differences between visual-editor based client-side, which is best suited for marketing […]

Why Experiment Server-Side?

Why Experiment Server-Side?

Before joining Optimizely, I spent six years at Google working on the Search Quality Team.  Experimentation was a core tenet of our development process: every change to Google search results was A/B tested on a small fraction of users before launching to everyone.  During my time there we made thousands of improvements to Google’s search […]