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Social Media Marketing

4 Facebook Ad Campaigns to Boost Your Conversion Rates

4 Facebook Ad Campaigns to Boost Your Conversion Rates

Facebook advertising is quickly becoming one of the most popular paid traffic sources on the planet. But if you’ve never used Facebook ads before, the learning curve can be steep.

Many businesses can’t afford to go out and try a lot of tactics in the hope that they’ll find one that works before the marketing budget runs out. Thankfully, there are a few high ROI campaigns that are easy to implement. Here are four Facebook ad campaign ideas that will help increase your conversion rate and won’t cost a fortune to run.

How to Find the Best Time to Post on Facebook

How to Find the Best Time to Post on Facebook

Have you ever wondered how to get more engagement with your social media posts? What about whether there is a special hour or day when your friends are more likely to be online? Well, I’ve asked myself the same questions, and I’ve finally found the answer. More precisely, I’ve built a solution to answer these questions and open sourced the script I used so you can use it to understand your own set of friends.

3 Essential Steps to Drive Revenue & Conversions from Pinterest

3 Essential Steps to Drive Revenue & Conversions from Pinterest

Smart marketers know that Pinterest is a valuable social media channel. In fact, one study found that Pinterest drives more traffic to media websites than Twitter, LinkedIn, Reddit, and Google+ combined.

The referral traffic opportunity from Pinterest is massive. But many companies are unclear about how and whether to develop a Pinterest-meets-conversion strategy. This blog post will explore ways to drive traffic to your site from Pinterest.

[eBook] A Guide to Creating Provable ROI in Social Media

[eBook] A Guide to Creating Provable ROI in Social Media

Understanding the value of social media is top of mind for most brands right now. Articles are popping up all over asking the same question, “what’s the return on investment from social media? How do I measure it?”

To help answer this question with a practice that Optimizely knows best, we have a downloadable list of 10 experiments you can run today to turn more social interactions into value for your business.

5 Battle Tested Tips for Driving Twitter Conversions

5 Battle Tested Tips for Driving Twitter Conversions

Twitter is social media’s conversation hub. Chatterboxes and lurkers can harness the platform to share—and absorb—a wealth of information in record-breaking time. In 140 characters (or less) marketers are empowered to share compelling, stories.

Writing attention-grabbing Tweets is an art. What’s even more important, however, is the ability to drive web traffic and conversions.

In this post, we’ll cover 5 critical techniques for making the most out of these valuable conversion opportunities