The Opportunist vs. The Planner: Personas for Travel & Entertainment Websites

The Opportunist vs. The Planner: Personas for Travel & Entertainment Websites

What we would do if we had to boost online revenue for a set of travel and entertainment sites in just twenty-four hours? How would we rapidly strategize and launch multiple tests in such a short time frame?

Our optimization strategy is made up of three steps: 1) create personas, 2) define the funnels, and 3) run multiple tests concurrently. Through the lens of two common personas — the opportunist and the planner — let’s look at optimization strategies for travel and entertainment websites.

10 Ways to A/B Test Better with Targeting

10 Ways to A/B Test Better with Targeting

Marketing practices have many separate vocabularies. Online marketers, content marketers, and product marketers all converse with their own jargon. One of the vocabulary words that spans many marketing activities is targeting. Targeting is a not-so-sexy way to describe a highly useful practice that is downright essential to marketing.

This article outlines 10 smart ways to target visitors on your website.

71 A/B Testing Ideas

71 A/B Testing Ideas

Often times the hardest part of A/B testing is determining what to test in the first place. After having worked with thousands of customers who do A/B testing every day, one of the most common questions we still hear is, “Where do I begin?”

Conveniently, website testing inherently generates more questions than it answers. Your first test can lead to a whole litany of follow-up tests and iterations. For when you’ve exhausted all of those, or if you’re just getting started, here are 71 ideas (some more serious than others…) for testing your website.

Optimization Intro Essentials: 5 Tips for Testing Triumphs

Optimization Intro Essentials: 5 Tips for Testing Triumphs

Are you new to website optimization? Are you an old-timer with hundreds of tests under your belt? Either way, take these tips as a foundation for any testing endeavors you may (and should) embark on. 1. Getting started: Your site is better than you think! Website optimization starts with exploration. First, it’s crucial to understand […]

Optimizely Launches Super Simple Behavioral Targeting for A/B Testing

We’re psyched to announce that Optimizely now makes it possible to design A/B experiments targeted at a specific segment of your visitors.  Why is this a big deal?   Behavioral targeting enables you to run experiments targeted at, for example: new visitors, currently-logged-in visitors or visitors who have already made a purchase. Our latest Optimizely […]