Targeting the right message or experience to right user is a key part of successfully improving a website or app’s conversions. Learn how to use targeting to personalize and customize experiences for your users and read case studies of how top companies are using targeting to improve their business goals.
What we would do if we had to boost online revenue for a set of travel and entertainment sites in just twenty-four hours? How would we rapidly strategize and launch multiple tests in such a short time frame?
Our optimization strategy is made up of three steps: 1) create personas, 2) define the funnels, and 3) run multiple tests concurrently. Through the lens of two common personas — the opportunist and the planner — let’s look at optimization strategies for travel and entertainment websites.
Marketing practices have many separate vocabularies. Online marketers, content marketers, and product marketers all converse with their own jargon. One of the vocabulary words that spans many marketing activities is targeting. Targeting is a not-so-sexy way to describe a highly useful practice that is downright essential to marketing.
This article outlines 10 smart ways to target visitors on your website.
Marketers who optimize their websites have a unique opportunity to customize their customers’ experiences. What customer segments could you be using to better target your experiments, and deliver a personalized experience for your visitors?
Sometimes, testing isn’t as simple as winning or losing. In fact, there are times when a flat or losing result can lead to big insights. In these cases, the difference between learning something new and a failed test lies in the analysis—in refusing to take a result at face value.
Optimizely lets you target experiments so only users who match certain criteria see an experiment. Until today, these criteria were based on things Optimizely observed about your visitors, like the browser they use, or the website that referred them to yours. We’re excited to announce that there is now a way to target experiments based […]
Often times the hardest part of A/B testing is determining what to test in the first place. After having worked with thousands of customers who do A/B testing every day, one of the most common questions we still hear is, “Where do I begin?”
Conveniently, website testing inherently generates more questions than it answers. Your first test can lead to a whole litany of follow-up tests and iterations. For when you’ve exhausted all of those, or if you’re just getting started, here are 71 ideas (some more serious than others…) for testing your website.
Not all types of visitors respond to web content in the same way. For example, visitors coming from an email campaign may react to a landing page differently than visitors coming from a paid search ad; mobile visitors may react to a homepage differently than non-mobile visitors. Understanding the difference between these behaviors is the […]
Are you new to website optimization? Are you an old-timer with hundreds of tests under your belt? Either way, take these tips as a foundation for any testing endeavors you may (and should) embark on. 1. Getting started: Your site is better than you think! Website optimization starts with exploration. First, it’s crucial to understand […]
Well, its been a while since a healthy update – pardoning the delay, we have much to report. We have been hard at work at Optimizely and are excited to announce a couple of new features and a handful of other exciting tidbits. Saved Goals Today, Optimizely users can begin taking advantage of our new […]
We’re psyched to announce that Optimizely now makes it possible to design A/B experiments targeted at a specific segment of your visitors. Why is this a big deal? Behavioral targeting enables you to run experiments targeted at, for example: new visitors, currently-logged-in visitors or visitors who have already made a purchase. Our latest Optimizely […]
