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Targeting

Targeting the right message or experience to right user is a key part of successfully improving a website or app’s conversions. Learn how to use targeting to personalize and customize experiences for your users and read case studies of how top companies are using targeting to improve their business goals.

Optimizely Launches Super Simple Behavioral Targeting for A/B Testing

We’re psyched to announce that Optimizely now makes it possible to design A/B experiments targeted at a specific segment of your visitors.  Why is this a big deal?   Behavioral targeting enables you to run experiments targeted at, for example: new visitors, currently-logged-in visitors or visitors who have already made a purchase. Our latest Optimizely […]