6 tech stack insights from FullStory, Zillow Group and The Financial Times

6 tech stack insights from FullStory, Zillow Group and The Financial Times

In March, we hosted the latest in our one-hour series of Digital Labs sessions for a global audience. Speakers from innovative brands FullStory, Zillow Group and The Financial Times provided actionable insights into creating a great tech stack and debated hot topics like Build vs Buy, the importance of cross-functional input when creating a tech […]

Data is king in IBM’s marketing department — these are the tools it uses to make sure it’s getting the most bang for its marketing buck


Data is king in IBM’s marketing department — these are the tools it uses to make sure it’s getting the most bang for its marketing buck

To give IBM’s marketing team an edge, Chief Marketing Officer Michelle Peluso commissioned a bespoke platform that puts all of its marketing and audience data in one place. That platform is called Pearl. Its key feature is the ability to visualize campaign effectiveness. To do this, Pearl aggregated data from numerous third-party marketing resources, and […]