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Usability

Usability is the practice of making your website and mobile apps more usable by improving the user interface and overall experience of your site and apps. Learn about some of our usability best practices and tips on how you can use A/B testing and personalization to improve the usability of your own customer touchpoints.

50 Mobile App Development Tips For Acquisition, Retention, and Everything in Between

50 Mobile App Development Tips For Acquisition, Retention, and Everything in Between

It’s more important than ever to stand out from the crowd. To be talked about. To be remarkable. The question is: How do you develop a mobile app that is so valuable that people use it every month? Every week? Or better yet – every day?

Over the last few years, I’ve built 13 mobile apps—4 of which have hit the Top 100 in the Entertainment, Lifestyle and Business categories. Along the way, I’ve taken copious notes on what makes great apps stand out from the crowd and secure those coveted top spots. This is my list of 50 tips to help developers, mobile product managers and marketers develop mobile apps that have potential to launch into the stratosphere.

User Testing: A Pillar of Great Experiments

User Testing: A Pillar of Great Experiments

If you’re working on optimizing your conversion rate, chances are, you’ve already done some testing on your website. Maybe it’s A/B testing or multivariate testing, or maybe you’ve run a heat map or two. These are all tools available to you to deliver the best experience possible to your visitors. In this article we’re going to talk about another one, user testing: what it is, and how you can use it to come up with really good hypotheses for your experiments.

4 Psychological Insights That Help Build Products

4 Psychological Insights That Help Build Products

My personal belief is that user research starts with having a strong sense of empathy for your user and his or her emotional journey.

In my work, I rely heavily on my behavioral psychology background for both quantitative methods, interview tactics, as well as fundamental knowledge of human behavior. Here are some of my favorite psychology insights that I have found useful in my product work.

Avoid Sidewalk Catastrophes: Optimize Your Mobile Website

Avoid Sidewalk Catastrophes: Optimize Your Mobile Website

Trips, falls, and head-on collisions. These days, a quick stroll down the street is an accident waiting to happen. It’s easy to point fingers at uneven pavement, crazed skateboarders, or fanny-packed tourists, but the truth of the matter is clear: smartphones are the culprit. Young, old, commuter, tourist, sometimes even bikers (yikes!) – everyone is […]

‘How does an A/B test affect my page load time?’ and other important questions

George Stephanis calls himself a code monkey. He is a developer at Speck Products and a Core Contributor at WordPress. We asked him a couple questions about the technical side of A/B testing. Optimizely: How does A/B testing affect my page load time? George: Split testing or A/B testing as a concept doesn’t need to affect page […]

How Obama’s Campaign Team Sourced A/B Tests from User Feedback

When thinking about A/B testing, the pivotal question is what to test. Ideally you should focus your testing efforts on the page elements that are most likely to have an impact. A great source of discovery for high impact elements can come from focusing on the user experience. Usability studies, user experience research, heuristic evaluations, […]