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Usability

Usability is the practice of making your website and mobile apps more usable by improving the user interface and overall experience of your site and apps. Learn about some of our usability best practices and tips on how you can use A/B testing and personalization to improve the usability of your own customer touchpoints.

Less is More: How SeeClickFix Improved Engagement By Reducing Visual Clutter

Background New Haven, Connecticut-based startup SeeClickFix is a social technology platform for non-emergency community issues. See a pothole on your daily commute that doesn’t seem to be getting fixed, or know of a traffic light timing glitch that should be addressed? SeeClickFix partners with local governments to have issues like these monitored and fixed. The […]

Optimizely Open-Sources Guiders.js, a Library to Help You Guide New Users

Today we’re open-sourcing a JavaScript library for visually enhancing your web application with guiders, available at https://github.com/jeff-optimizely/Guiders-JS. A guider is a dialog box that guides a user through your application.  This improves the user experience of a web application by visually introducing the user to important features.  Enough text, let’s show you what we mean. […]