User Experience

50 Mobile App Development Tips For Acquisition, Retention, and Everything in Between

mobile app development tips

It’s more important than ever to stand out from the crowd. To be talked about. To be remarkable. The question is: How do you develop a mobile app that is so valuable that people use it every month? Every week? Or better yet – every day?

Over the last few years, I’ve built 13 mobile apps—4 of which have hit the Top 100 in the Entertainment, Lifestyle and Business categories. Along the way, I’ve taken copious notes on what makes great apps stand out from the crowd and secure those coveted top spots. This is my list of 50 tips to help developers, mobile product managers and marketers develop mobile apps that have potential to launch into the stratosphere.

Safely Roll Out Your Next New iOS Feature


One important and time consuming task is pre-meeting research. Whether for an interview or sales meeting, researching a person or a company before a meeting takes a lot of time because the information is usually scattered in many locations. To help me efficiently complete this task I use Refresh.

In this Teardown Tuesday, I’ll look at how Refresh may be able to increase retention and time spent on application by rolling out new calendar features through testing.

The Experience Optimization Playbook: Get More From Your Digital Marketing [eBook]


Figuring out the right experiences to deliver customers is one of the most valuable questions any marketer can answer. Learn how to convert more visitors, more often with our free guide.

Inside, you’ll find infographics, worksheets, killer stats, and winning optimization strategies from companies like Google, Upworthy, HubSpot, Stanley Black & Decker, Movember, and more.

Interview with Sean Ellis: Taking a Proactive Approach to Customer Feedback

Sean Ellis

Sean Ellis is a startup marketer with experience growing early-stage products into household-name brands. As one of the formative voices behind the growth hacking movement, Sean spends a great deal of time discussing the benefits of conversion rate optimization and A/B testing. We recently asked him to share tips for running better experiments and his outlook on the optimization industry.

How Obama’s Campaign Team Sourced A/B Tests from User Feedback

When thinking about A/B testing, the pivotal question is what to test. Ideally you should focus your testing efforts on the page elements that are most likely to have an impact. A great source of discovery for high impact elements can come from focusing on the user experience. Usability studies, user experience research, heuristic evaluations, […]