User Experience

Safely Roll Out Your Next New iOS Feature


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One important and time consuming task is pre-meeting research. Whether for an interview or sales meeting, researching a person or a company before a meeting takes a lot of time because the information is usually scattered in many locations. To help me efficiently complete this task I use Refresh.

In this Teardown Tuesday, I’ll look at how Refresh may be able to increase retention and time spent on application by rolling out new calendar features through testing.

The Experience Optimization Playbook: Get More From Your Digital Marketing [eBook]

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Figuring out the right experiences to deliver customers is one of the most valuable questions any marketer can answer. Learn how to convert more visitors, more often with our free guide.

Inside, you’ll find infographics, worksheets, killer stats, and winning optimization strategies from companies like Google, Upworthy, HubSpot, Stanley Black & Decker, Movember, and more.

Interview with Sean Ellis: Taking a Proactive Approach to Customer Feedback


Sean Ellis

Sean Ellis is a startup marketer with experience growing early-stage products into household-name brands. As one of the formative voices behind the growth hacking movement, Sean spends a great deal of time discussing the benefits of conversion rate optimization and A/B testing. We recently asked him to share tips for running better experiments and his outlook on the optimization industry.

How Obama’s Campaign Team Sourced A/B Tests from User Feedback

When thinking about A/B testing, the pivotal question is what to test. Ideally you should focus your testing efforts on the page elements that are most likely to have an impact. A great source of discovery for high impact elements can come from focusing on the user experience. Usability studies, user experience research, heuristic evaluations, […]