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User Research

Creating Excellent Hypotheses with Website Analytics and User Research

Creating Excellent Hypotheses with Website Analytics and User Research

For an optimization team to be successful in reaching an aggressive revenue goal, both quantity and quality of experiments must be high. To support a focus on testing velocity, a strong backlog of experiment ideas is essential.

In this third installment of our spotlight on the optimization team at Move. Inc (the operator of realtor.com), we look at a couple of the thoroughly vetted experiment ideas that the team has tested.

User Testing: A Pillar of Great Experiments

User Testing: A Pillar of Great Experiments

If you’re working on optimizing your conversion rate, chances are, you’ve already done some testing on your website. Maybe it’s A/B testing or multivariate testing, or maybe you’ve run a heat map or two. These are all tools available to you to deliver the best experience possible to your visitors. In this article we’re going to talk about another one, user testing: what it is, and how you can use it to come up with really good hypotheses for your experiments.