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Tips & Tricks for Building Your Experimentation Program

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Using Optimizely

Tips, advice, best practices, and examples for using Optimizely product features.

Experiment Ideas: Tactics and Templates for Consistent, High Quality Ideas

Experiment Ideas: Tactics and Templates for Consistent, High Quality Ideas

I’m Becca Bruggman, Optimizely’s Experimentation Program Manager. My job is to make sure we are “drinking our own champagne” and run a best-in-class experimentation program.  This is the fourth installment of a six-part series designed to help you run a best-in-class experimentation program. In the series we are covering everything you need to build your […]

Experiment Team Meeting: How to Run an Experiment Review Meeting that Elevates Hypothesis-Driven Thinking

Experiment Team Meeting: How to Run an Experiment Review Meeting that Elevates Hypothesis-Driven Thinking

I’m Becca Bruggman, Optimizely’s Experimentation Program Manager. My job is to make sure we are “drinking our own champagne” and run a best-in-class experimentation program.  This is the fourth installment of a six-part series designed to help you run a best-in-class experimentation program. In the series we are covering everything you need to build your […]

Scaling Experimentation: How to Build, Launch & QA High-Quality Experiments

I’m Becca Bruggman, Optimizely’s Experimentation Program Manager. My job is to make sure we are “drinking our own champagne” and run a best-in-class experimentation program.  This is the second installment of a six part series designed to help you run a best-in-class experimentation program. In this series we are covering everything you need to build […]

Building a Modern Marketing Stack at Optimizely: Personalization & Extensions

Building a Modern Marketing Stack at Optimizely: Personalization & Extensions

This is the second part in a 4-part series about how Optimizely has rearchitected our marketing stack to support experimentation and personalization. Read Part 1, Choosing a CMS. Our marketing team’s goal is to provide a website experience that helps each visitor understand how Optimizely can help them reach their business goals. Our hypothesis has […]

Improving Snippet Performance and Matching with 3rd Party Analytics

Today, we’re pleased to share a pair of new updates to the Optimizely JavaScript snippet which are launching in general availability: a more performant event logging endpoint (/events), and new JavaScript methods for event timing. /events Logging Endpoint: Better performance through batching Our customers care a lot about the performance impact of including our snippet […]

Scale your Experimentation Program with Optimizely’s REST API

When most people think of Optimizely, they picture a visual user interface: filling in forms to create experiments, dragging and dropping content to make variations, and clicking on buttons to track conversions. This visual interface is a great way to get started with experimentation, but what many users don’t realize is that it’s just scratching […]

Introducing Extensions – Helping Teams Collaborate Better

Introducing Extensions – Helping Teams Collaborate Better

No one wants to write code for one-off use cases. However, too often developers have to build one-off solutions to help a marketing team run a promotion or make a change to their marketing site.  We created extensions, reusable templates built using HTML, CSS and JavaScript, to help both technical and non-technical teams run experiments […]