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Using Optimizely

Tips, advice, best practices, and examples for using Optimizely product features.

How to Wisely A/B Test WordPress Headlines With Optimizely

How to Wisely A/B Test WordPress Headlines With Optimizely

Love it or hate it, headline testing has proven to be a necessary tool for media sites to use in order to stay competitive in the quest for clicks. Testing every headline is a great way to increase clicks, engagements, and social shares and create a culture of testing and experimentation needed to survive in this fast-paced digital world.

In this post, we walk through how publishers running their sites on WordPress can experiment with headlines using the Optimizely A/B Testing Plugin for WordPress.

Optimizely Launches on Android — 5 Things Android & iOS Developers Should Ponder


Optimizely Launches on Android — 5 Things Android & iOS Developers Should Ponder

In 2014, Android made up more than 80% of worldwide smartphone shipments. That’s why, today, we’re excited to announce the general release of the Optimizely Android SDK. Now you can use Optimizely to optimize your app on both of the world’s leading smartphone platforms.

Leading up to this release, we ran a beta program with some of the top Android apps on the market and came to understand that not all mobile developers are created equally. However, they also share commonalities in how they think about development.

We’ve distilled these similarities and differences between iOS and Android development down to a list of five traits. As you think about how to structure your mobile testing program, we highly encourage you to ponder these findings.

Targeting Your Test to Specific URLs — In 1 Minute

Targeting Your Test to Specific URLs — In 1 Minute

One of the most important parts of setting up an experiment is deciding where you want it to run, as in which pages specifically are you deciding to target. You can be as narrow as a single URL or as broad as your entire site. It all depends on which of the four URL match types you use. In this One Minute Monday, we’ll cover what these match types mean and why they’re important for you.

How to Prevent Buggy Updates to Your iOS App — In 1 Minute

How to Prevent Buggy Updates to Your iOS App — In 1 Minute

So you’ve built out a new feature, a new flow, a new experience in your mobile app, you’re feeling really good about it. You’ve released to Apple, it’s live in the Store… and people hate it. It’s got a show-stopping bug. This update, for whatever reason, is tanking hard, and it’s taking your App Store rankings with it. But all of this could have been avoided.

Building an MVPP: Minimum Viable Product We’re Proud Of

Building an MVPP: Minimum Viable Product We’re Proud Of

On November 18th, 2014, we publicly released Optimizely’s iOS editor. Before we launched, there was one problem the whole team rallied behind to fix: we weren’t proud of the product. To fix this issue, we went beyond a Minimum Viable Product (MVP) to an MVPP—the Minimum Viable Product we’re Proud of.

This is the story of how we pulled this off, what we learned along the way, and product development tips to help you ship great products, from the perspective of someone who just did it.

Introducing Audiences: A New Way to Deliver Personalized Experiences

Introducing Audiences: A New Way to Deliver Personalized Experiences

75% of US customers appreciate when companies customize messaging and offers to them, but most companies struggle to achieve this in the digital space.

In a world where your customers interact with you every day at multiple touch points across multiple channels, Audiences make it even easier for you to optimize and deliver them personalized experiences.

Introducing a Faster, More Powerful Optimizely Results Page

Introducing a Faster, More Powerful Optimizely Results Page

Today we’re excited to announce that Optimizely’s new results page is available to all customers.

The results page is Optimizely’s #1 most viewed page, so rebuilding it was no small task. We ran multiple rounds of user research and conducted an extended opt-in beta with more than 6,000 users.

In this post, we walk through the features of the brand new experiment results page.