Personalization Begins With People

Personalization Begins With People

Today we’re introducing Dynamic Customer Profiles, an actionable, single view of the customer for optimizing experiences with Optimizely Personalization.

Dynamic Customer Profiles are built from behavioral data collected by Optimizely coupled with the data collected by companies across their customer touch points—both online and offline.

This capability empowers businesses to leverage existing data and investments in business intelligence to create experiences that will keep their customers coming back for more.

Headline A/B Testing to Boost Ad Impressions: A Case Study from Ringier

Headline A/B Testing to Boost Ad Impressions: A Case Study from Ringier

Blick, the leading online and print tabloid in Switzerland, has boldly ventured into unchartered territory for most in the media industry: editorial A/B testing. By experimenting with headlines and teaser images, Blick’s editorial team is able to better understand what readers are most interested in, in real time.

How The Next Web Scaled Their A/B Testing Output 100x

How The Next Web Scaled Their A/B Testing Output 100x

About two years ago we started intensifying our A/B testing program here at The Next Web, one of the world’s largest online publications for news about Internet technology, business, and culture. We’ve found A/B testing to be a very powerful way to increase reader engagement — our primary website goal.

In this blog post I’d like to dive into some aspects of the testing program at The Next Web to provide you with some ideas to incorporate into your own testing program.

How to Wisely A/B Test WordPress Headlines With Optimizely

How to Wisely A/B Test WordPress Headlines With Optimizely

Love it or hate it, headline testing has proven to be a necessary tool for media sites to use in order to stay competitive in the quest for clicks. Testing every headline is a great way to increase clicks, engagements, and social shares and create a culture of testing and experimentation needed to survive in this fast-paced digital world.

In this post, we walk through how publishers running their sites on WordPress can experiment with headlines using the Optimizely A/B Testing Plugin for WordPress.

Optimizely Launches on Android — 5 Things Android & iOS Developers Should Ponder


Optimizely Launches on Android — 5 Things Android & iOS Developers Should Ponder

In 2014, Android made up more than 80% of worldwide smartphone shipments. That’s why, today, we’re excited to announce the general release of the Optimizely Android SDK. Now you can use Optimizely to optimize your app on both of the world’s leading smartphone platforms.

Leading up to this release, we ran a beta program with some of the top Android apps on the market and came to understand that not all mobile developers are created equally. However, they also share commonalities in how they think about development.

We’ve distilled these similarities and differences between iOS and Android development down to a list of five traits. As you think about how to structure your mobile testing program, we highly encourage you to ponder these findings.

Building an MVPP: Minimum Viable Product We’re Proud Of

Building an MVPP: Minimum Viable Product We’re Proud Of

On November 18th, 2014, we publicly released Optimizely’s iOS editor. Before we launched, there was one problem the whole team rallied behind to fix: we weren’t proud of the product. To fix this issue, we went beyond a Minimum Viable Product (MVP) to an MVPP—the Minimum Viable Product we’re Proud of.

This is the story of how we pulled this off, what we learned along the way, and product development tips to help you ship great products, from the perspective of someone who just did it.

Introducing Audiences: A New Way to Deliver Personalized Experiences

Introducing Audiences: A New Way to Deliver Personalized Experiences

75% of US customers appreciate when companies customize messaging and offers to them, but most companies struggle to achieve this in the digital space.

In a world where your customers interact with you every day at multiple touch points across multiple channels, Audiences make it even easier for you to optimize and deliver them personalized experiences.

Introducing a Faster, More Powerful Optimizely Results Page

Introducing a Faster, More Powerful Optimizely Results Page

Today we’re excited to announce that Optimizely’s new results page is available to all customers.

The results page is Optimizely’s #1 most viewed page, so rebuilding it was no small task. We ran multiple rounds of user research and conducted an extended opt-in beta with more than 6,000 users.

In this post, we walk through the features of the brand new experiment results page.